Block 1 · hero · variant fullbleed-team-or-yard

Introduce Vicwest as a real Ballarat-region operation rather than a faceless roofing website.

① ASCII Wireframe

┌────────────────────────────────────┐
│ full-bleed yard / crew / vehicle    │
│ dark scrim over image               │
│                                    │
│ eyebrow                            │
│ H1                                 │
│ subhead                            │
│ [Call] [Contact]                   │
│ proof chips along lower edge        │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Delacombe-based metal roofing company",
  "headline": "Vicwest Roofing, based in Delacombe and working across Western Victoria",
  "subhead": "Trading as VICWEST ROOFING under VICWEST GROUP PTY LTD, Vicwest works with homeowners, builders and commercial clients who need metal roofing handled by a real regional team.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Contact the team",
  "secondary_cta_href": "/contact",
  "proof_chips": [
    "ABN 69 622 718 361",
    "Delacombe VIC 3356",
    "Western Victoria roofing work",
    "20+ years' roofing experience"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "primary_cta_aria": "Call Vicwest Roofing on 0403 554 592",
  "secondary_cta_aria": "Go to the Vicwest Roofing contact page",
  "image_alt": "Vicwest Roofing crew, vehicle or yard at the Delacombe roofing operation"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Avoid polished roof-only hero imagery on this page. Prioritise people, ute, shed, yard, site arrival or estimating imagery.

Block 2 · about-body · variant company-story

Explain the legal entity, operating base and growth from local roofer to larger regional roofing company.

① ASCII Wireframe

┌────────────────────────────────────┐
│ intro column                        │
│ section heading + copy              │
│                                    │
│ detail column                       │
│ ABN / GST / trading name proof      │
│ story paragraphs                    │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "sections": [
    {
      "heading": "The company behind Vicwest Roofing",
      "body": "Vicwest Roofing trades as VICWEST ROOFING under VICWEST GROUP PTY LTD, ABN 69 622 718 361. The business operates from Shed 3/31 Icon Dr, Delacombe VIC 3356 and services Ballarat, surrounding towns and broader Western Victoria roofing work."
    },
    {
      "heading": "ABN-active since 2017",
      "body": "VICWEST GROUP PTY LTD has been ABN active since 9 November 2017, with GST registration effective from the same date. The website's 20+ years' roofing experience claim should be read separately from the company registration date, as roofing experience across the team or founder history rather than the legal entity age."
    },
    {
      "heading": "Local enough to know the job, scaled enough to run it properly",
      "body": "The public material describes Vicwest as one of Western Victoria's larger roofing companies, with structured estimating, scheduling, apprentices, roof plumbers, subcontractors and builder-facing processes. Customers still name Hayden as the person who quotes, measures, explains and coordinates, which keeps the business human at the point where trust matters most."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_label": "Company story",
  "crosslink_projects": "See project proof",
  "crosslink_projects_href": "/projects",
  "crosslink_builders": "Builders and commercial capability",
  "crosslink_builders_href": "/builders-commercial"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This block should read like a factual company profile. Do not add emotional origin-story language unless the client supplies it.

Block 3 · team-grid · variant people-and-roles

Humanise the business through Hayden, estimators, installers, roof plumbers, apprentices and subcontractors.

① ASCII Wireframe

┌────────────────────────────────────┐
│ heading                             │
│ role card | role card | role card   │
│ role card | role card | role card   │
│ note: names pending approval        │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "The people visitors deal with before, during and after the roof work",
  "members": [
    {
      "name": "Hayden",
      "role": "Customer-facing contact, title to confirm",
      "bio": "Customers repeatedly name Hayden as the person who returns enquiries, measures roofs, explains quotes, confirms timing and coordinates the team. Publish his exact title and full name only after client approval.",
      "photo_ref": "PLACEHOLDER-hayden-portrait-or-site.jpg"
    },
    {
      "name": "Estimating team",
      "role": "CAD-trained estimators",
      "bio": "The estimating team works from property details, site measures and builder plans to prepare clear roofing estimates, including plan-based work for new homes and larger projects.",
      "photo_ref": "PLACEHOLDER-estimator-desk-or-plans.jpg"
    },
    {
      "name": "Licensed installers",
      "role": "Metal roof installation crew",
      "bio": "Vicwest's installers handle metal roofing work on replacement roofs, new roofs and larger residential or commercial jobs, with workmanship backed by the company's published warranty position.",
      "photo_ref": "PLACEHOLDER-installers-on-roof.jpg"
    },
    {
      "name": "Roof plumbers",
      "role": "Qualified roof plumbing trades",
      "bio": "Qualified roof plumbers support the roofing, guttering, fascia, downpipe and flashing work that keeps each roof system properly finished.",
      "photo_ref": "PLACEHOLDER-roof-plumber-flashing.jpg"
    },
    {
      "name": "Apprentices",
      "role": "Roof plumbing apprentices",
      "bio": "Vicwest recruits apprentices and trains them in the practical detail of roofing work, from site preparation and safe work habits through to installation support and clean handover.",
      "photo_ref": "PLACEHOLDER-apprentice-team.jpg"
    },
    {
      "name": "Subcontractors",
      "role": "Specialist trade support",
      "bio": "Subcontractors support selected fascia, guttering, metal roofing and larger project work where additional trade capacity or specialist scope is required.",
      "photo_ref": "PLACEHOLDER-subcontractor-crew.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "approval_note": "Confirm full names, titles and photo permissions before publication.",
  "careers_link_label": "Working with Vicwest",
  "careers_link_href": "/careers"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use exact names only after approval. This is customer-trust copy, not recruitment copy; keep focus on what each role does for the job.

Block 4 · stats-band · variant company-proof-numbers

Anchor the story in verifiable proof.

① ASCII Wireframe

┌────────────────────────────────────┐
│ stat | stat | stat | stat | stat    │
│ num  | num  | num  | num  | num     │
│ label text under each               │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "items": [
    {
      "number": "20+",
      "label": "years' roofing experience"
    },
    {
      "number": "2017",
      "label": "ABN active since 9 November"
    },
    {
      "number": "10-year",
      "label": "workmanship warranty on eligible roof replacements"
    },
    {
      "number": "4.1",
      "label": "Google rating from 18 reviews"
    },
    {
      "number": "100km",
      "label": "website-stated service reach around Ballarat"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "warranty_note": "Confirm warranty details in the written quote.",
  "rating_note": "Google rating and review count to be rechecked before launch."
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep numbers short. Do not add licence, insurance or project-count numbers until supplied by the client.

Block 5 · about-timeline · variant growth-and-capability

Show company progression without forcing a fictional founding myth.

① ASCII Wireframe

┌────────────────────────────────────┐
│ heading                             │
│ 2017 ─ ABN active                   │
│ 9 yrs ─ directory signal            │
│ Now  ─ larger regional operation    │
│ Next ─ credentials to complete      │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Growth signals we can verify",
  "items": [
    {
      "year": "2017",
      "title": "VICWEST GROUP PTY LTD becomes ABN active",
      "body": "The legal entity behind Vicwest Roofing has been ABN active since 9 November 2017, with GST registration effective from the same date and trading name VICWEST ROOFING."
    },
    {
      "year": "2026 signal",
      "title": "Directory data shows a 9-year trading signal",
      "body": "External directory data states Vicwest has been trading for 9 years, which broadly aligns with the 2017 ABN start date by 2026. Use this as a supporting signal, not a separate founding claim."
    },
    {
      "year": "Current",
      "title": "Larger Western Victoria roofing capability",
      "body": "The supplied website and directory material point to a regional roofing company with structured estimating, apprentices, roof plumbers, subcontractors, larger residential work and builder-facing processes."
    },
    {
      "year": "Builder process",
      "title": "Estimating, scheduling and credit-account pathways",
      "body": "Vicwest's builder-facing material includes CAD-trained estimating, coordination around build progress and a business credit application path requiring ABN, business details and trade references."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "timeline_note": "Do not add founding-year, domain-age or project-count claims until confirmed.",
  "builders_link_label": "View builder capability",
  "builders_link_href": "/builders-commercial"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This timeline should be modest and factual. Avoid dramatic founding language, founder portraits with invented dates or claims about domain age.

Block 6 · safety-insurance · variant credentials-to-confirm

Create a clear place for licence, insurance and compliance details once supplied.

① ASCII Wireframe

┌────────────────────────────────────┐
│ heading                             │
│ credential item | credential item   │
│ credential item | credential item   │
│ launch requirement note             │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Credentials to confirm before launch",
  "items": [
    {
      "title": "ABN and trading identity",
      "body": "Verified: VICWEST GROUP PTY LTD trading as VICWEST ROOFING, ABN 69 622 718 361, GST registered from 9 November 2017.",
      "icon_ref": "id-card"
    },
    {
      "title": "VBA licence number",
      "body": "Client to supply the relevant Victorian roof plumbing or building licence details before this section displays licence wording or badge-style proof.",
      "icon_ref": "badge-check"
    },
    {
      "title": "Insurance certificate",
      "body": "Client to supply current public liability, workers compensation or other insurance wording before publication. Do not display insured claims until certificate details are verified.",
      "icon_ref": "shield"
    },
    {
      "title": "Asbestos replacement wording",
      "body": "Client to confirm whether asbestos removal is performed directly or through licensed asbestos subcontractors. Final copy should name the compliant pathway only after confirmation.",
      "icon_ref": "alert-triangle"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "verification_note": "Launch requirement: replace placeholders with verified licence, insurance and asbestos wording before publishing.",
  "contact_label": "Ask for current credentials",
  "contact_href": "/contact"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Make this section visibly credible, not apologetic. Use 'verified' and 'to confirm' states rather than fake badges.

Block 7 · cta-band · variant talk-to-local-team

Give visitors a simple next step after trust-building.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline                            │
│ subhead with hours + Delacombe      │
│ [Call 0403 554 592] [Contact page]  │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Talk to the Delacombe team about your roof",
  "subhead": "Call Vicwest Roofing on weekdays between 8:00 AM and 5:00 PM, or send your details through the contact page and the team can confirm the right next step.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Use the contact page",
  "secondary_cta_href": "/contact"
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "primary_cta_aria": "Call Vicwest Roofing on 0403 554 592",
  "secondary_cta_aria": "Open the Vicwest Roofing contact page",
  "hours_note": "Monday to Friday, 8:00 AM-5:00 PM"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep the CTA personal and direct. Do not turn this into a services list; service routing belongs on other pages.

Block 1 · hero · variant fullbleed-b2b

Position Vicwest as a regional metal roofing contractor with builder and commercial capacity.

① ASCII Wireframe

'Full-bleed roofing site photo'
'------------------------------------------------'
'Breadcrumb / Builders & Commercial'
'H1 large procurement headline'
'Subhead focused on scope + region'
'[Call] [Send Plans]'
'Proof chips: CAD / ABN / 100km / two teams'
'Bottom right: estimating email prompt'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Builders, developers and commercial roofing",
  "headline": "Commercial Metal Roofing for Builders Across Western Victoria",
  "subhead": "Vicwest Roofing works with builders, developers and project managers on metal roofing, unit developments, commercial projects and architectural cladding from a Ballarat-region base.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Send Plans for Estimating",
  "secondary_cta_href": "mailto:estimating@vicwestroofing.com.au?subject=Plans%20for%20commercial%20roofing%20estimate",
  "proof_chips": [
    "CAD-trained estimating",
    "Commercial and unit development work",
    "ABN active since 2017",
    "Projects assessed within 100km of Ballarat"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "email_prompt": "Plans and scopes can be sent to estimating@vicwestroofing.com.au.",
  "primary_cta_aria": "Call Vicwest Roofing on 0403 554 592",
  "secondary_cta_aria": "Send plans to Vicwest Roofing estimating",
  "image_alt": "Vicwest Roofing commercial metal roofing project in Western Victoria"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Avoid homeowner reassurance language in the hero. Use a real commercial, unit development or large metal roofing image, not a domestic before-and-after.

Block 2 · stats-band · variant capacity-metrics

Make scale tangible for commercial buyers.

① ASCII Wireframe

'Muted stats band'
'------------------------------------------------'
'[20+ yrs] [ABN 2017] [2 teams] [100km] [CAD]'
'Each metric has compact label'
'Client-confirmation items visually marked'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "items": [
    {
      "number": "20+",
      "label": "years' roofing experience"
    },
    {
      "number": "2017",
      "label": "ABN active since 9 November 2017"
    },
    {
      "number": "2 teams",
      "label": "review and social proof mention two efficient roofing teams"
    },
    {
      "number": "100km",
      "label": "projects assessed around Ballarat and Western Victoria"
    },
    {
      "number": "CAD",
      "label": "estimators trained in CAD software for plan-based quoting"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "verification_note": "Team headcount and annual project counts should be confirmed before publishing any larger capacity claim.",
  "aria_label": "Vicwest Roofing commercial capacity metrics"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use sober procurement styling. Do not inflate scale with unverified project totals, crew numbers or commercial contract counts.

Block 3 · spec-callout · variant commercial-scope-list

Define B2B scopes clearly so procurement visitors can qualify fit quickly.

① ASCII Wireframe

'Commercial capability matrix'
'------------------------------------------------'
'Headline + short qualifier'
'Confirmed scope        Detail'
'Metal roofing          New roofs and replacements'
'Cladding               Colorbond / architectural'
'Fascia + guttering     Roof envelope add-ons'
'Needs confirmation     Licence/asbestos wording'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Commercial Roofing and Cladding Scope",
  "items": [
    {
      "spec": "Metal roofing",
      "value": "New metal roofs and replacement roofing for builders, commercial projects and larger residential developments."
    },
    {
      "spec": "Colorbond cladding",
      "value": "Colorbond cladding is listed in external service data and should be used where the project scope calls for metal wall cladding."
    },
    {
      "spec": "Architectural cladding",
      "value": "Architectural cladding is part of the builder and commercial capability set; confirm profile, substrate and fixing requirements at estimating stage."
    },
    {
      "spec": "Unit developments",
      "value": "Vicwest can assess plan-based roofing and cladding packages for multi-unit residential developments across the service region."
    },
    {
      "spec": "Commercial projects",
      "value": "Commercial roofing enquiries should include plans, project address, scope notes, access requirements and tender due date."
    },
    {
      "spec": "Fascia cover",
      "value": "Fascia cover is listed in external service data and can be scoped alongside metal roofing and guttering works."
    },
    {
      "spec": "Guttering",
      "value": "Colorbond gutters, fascia, downpipes and leaf-guard options are available as part of broader roof envelope works."
    },
    {
      "spec": "Confirmation needed",
      "value": "VBA licence number, public liability certificate, asbestos removal wording and any commercial insurer details must be confirmed before tender documentation is issued."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "matrix_label": "Capability matrix",
  "note": "For a new-home-only estimating pathway, link to the New Roofs page.",
  "cross_link_new_roofs_label": "View New Roofs estimating",
  "cross_link_new_roofs_href": "/new-roofs"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use table or matrix styling, not service cards. This block should feel like scope qualification for estimators and project managers.

Block 4 · safety-insurance · variant compliance-and-site-readiness

Address site risk, compliance and documentation needs for B2B buyers.

① ASCII Wireframe

'Compliance readiness section'
'------------------------------------------------'
'Headline'
'[Licence details to confirm] [Insurance to confirm]'
'[Pre/post inspections] [Asbestos wording]'
'[Victorian regulations] [Site documentation]'
'CTA microcopy: request certificates with quote'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Compliance and Site Readiness",
  "items": [
    {
      "title": "Licence details to confirm",
      "body": "Vicwest should provide the relevant VBA roof plumbing licence number before this page goes live or before tender documentation relies on licence wording.",
      "icon_ref": "clipboard-check"
    },
    {
      "title": "Public liability insurance to confirm",
      "body": "Do not publish an insurer name, certificate number or insured amount until Vicwest supplies the current certificate of currency.",
      "icon_ref": "shield"
    },
    {
      "title": "Pre and post inspections",
      "body": "The new-roof process includes pre and post inspections to support safety, efficiency and installation standards on builder-led work.",
      "icon_ref": "search-check"
    },
    {
      "title": "Asbestos wording to confirm",
      "body": "The Highton case study references asbestos cement roof replacement under Victorian regulations, including licensed removal and independent clearance. Confirm whether removal is in-house or subcontracted before publishing final wording.",
      "icon_ref": "alert-triangle"
    },
    {
      "title": "Victorian regulations",
      "body": "Commercial and suspected asbestos scopes should be reviewed against Victorian safety, access, containment, transport, disposal and clearance requirements.",
      "icon_ref": "file-lock"
    },
    {
      "title": "Tender documentation",
      "body": "For commercial estimates, include plans, project address, roof and cladding scope, tender due date, access notes, staging expectations and certificate requirements.",
      "icon_ref": "folder-open"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "verification_note": "Need certificates for procurement? Ask for current licence and insurance details with your quote request.",
  "aria_label": "Commercial roofing compliance and documentation requirements"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This block should look like a documentation checkpoint. Visually separate confirmed process items from items awaiting client-supplied certificates.

Block 5 · proof-strip · variant builder-proof-and-mentions

Show evidence of on-time, on-budget team execution without overusing domestic reviews.

① ASCII Wireframe

'Proof strip with compact evidence cells'
'------------------------------------------------'
'[Two large teams] [On time / on budget]'
'[Display Homes] [Ingenia Homes] [Unit developments]'
'Small caution line: permissions to confirm'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "items": [
    {
      "metric": "Two large, efficient teams",
      "label": "Social mention says Vicwest projects run with two large, efficient teams."
    },
    {
      "metric": "On time and on budget",
      "label": "External mention describes projects running on time and on budget, with no delays."
    },
    {
      "metric": "Display Homes",
      "label": "Project image references include Display Homes; confirm client permission before presenting as a named endorsement."
    },
    {
      "metric": "Ingenia Homes",
      "label": "Project image references include Ingenia Homes; use as a project category unless permission is confirmed."
    },
    {
      "metric": "Unit developments",
      "label": "Unit development and larger residential development work belongs in this commercial capability pathway."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "permissions_note": "Named builder and developer references should be checked with Vicwest before publication.",
  "projects_link_label": "View project examples",
  "projects_link_href": "/projects"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this as a proof strip, not testimonial cards. Use short operational evidence and direct users to Projects for visual proof.

Block 6 · faq · variant commercial-procurement-faq

Answer tender, estimating, credit and documentation questions.

① ASCII Wireframe

'Commercial FAQ accordion'
'------------------------------------------------'
'Headline'
'[Q] Can builders send plans?'
'[Q] What details are needed?'
'[Q] Is credit available?'
'[Q] What documents can be supplied?'
'8-10 procurement questions total'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Commercial Roofing FAQ for Builders and Project Managers",
  "items": [
    {
      "q": "Can builders send plans for estimating?",
      "a": "Yes. Vicwest estimators are trained in CAD software and builders can send plans directly to estimating@vicwestroofing.com.au. Include the project address, roofing or cladding scope, tender due date and any staging notes."
    },
    {
      "q": "What should be included in a commercial quote request?",
      "a": "Send plans, project address, company name, ABN, contact details, scope notes, preferred start timeframe, access constraints, guttering or fascia requirements and the date your tender response is due."
    },
    {
      "q": "Does Vicwest work on unit developments?",
      "a": "Yes, unit developments are part of the builder and commercial capability set. The estimating team should review plans, roof areas, cladding details, gutters, fascia and schedule expectations before confirming fit."
    },
    {
      "q": "Can Vicwest quote architectural cladding as well as roofing?",
      "a": "Architectural cladding and Colorbond cladding are listed in the supplied service scope. For accurate pricing, send elevations, profile requirements, fixing details and any builder specifications with the plans."
    },
    {
      "q": "Is a credit account available for trade or commercial clients?",
      "a": "Vicwest has a credit application pathway for business purposes. The form asks for ABN, director or proprietor details and three trade credit references. Credit approval should be completed before relying on account terms."
    },
    {
      "q": "What documentation can be supplied for procurement?",
      "a": "Ask for current licence details, public liability insurance and any project-specific safety or compliance documents with your quote request. VBA licence number and insurance certificate wording must be confirmed by Vicwest before publication."
    },
    {
      "q": "How does scheduling work with builder progress?",
      "a": "The new-roof process is built around communication with builders so roofing can be integrated into the build schedule. Pre and post inspections are used to support safety, efficiency and installation standards."
    },
    {
      "q": "Can Vicwest work across Western Victoria?",
      "a": "Vicwest is based in Delacombe near Ballarat and the website lists Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick, Maryborough and towns within 100km of Ballarat."
    },
    {
      "q": "How should suspected asbestos be handled in a commercial scope?",
      "a": "Flag suspected asbestos at enquiry stage. The Highton case study references asbestos cement roof replacement under Victorian regulations, licensed removal and independent clearance, but Vicwest must confirm whether removal is in-house or subcontracted."
    },
    {
      "q": "Where can project examples be reviewed?",
      "a": "Use the Projects page for visual proof and labelled examples. Project references include Alfredton, Creswick, Wendouree, Highton, Bendigo, Williamstown, Scarsdale, Gordon, Lucas, Display Homes and Ingenia Homes."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "accordion_aria": "Commercial roofing frequently asked questions",
  "email_fallback": "For plans and tender documents, email estimating@vicwestroofing.com.au.",
  "credit_note": "Credit approval is subject to Vicwest's business account process."
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Accordion should be dense and practical. Avoid homeowner FAQ topics such as anxiety, visual transformation or roof replacement disruption unless linked out.

Block 7 · lead-form · variant commercial-enquiry-form

Collect commercial and builder enquiries with enough detail for estimating.

① ASCII Wireframe

'Commercial enquiry form section'
'------------------------------------------------'
'Headline + estimating email fallback'
'[Company] [ABN]'
'[Contact name] [Phone]'
'[Project address] [Tender due date]'
'[Scope dropdown] [Plans upload]'
'[Credit account interest checkbox]'
'[Send Project Details]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Send Commercial Plans or Project Details",
  "subhead": "For builder, developer and commercial roofing enquiries, include enough detail for estimating to review the scope, timing and documentation requirements. Plans can also be emailed to estimating@vicwestroofing.com.au.",
  "fields": [
    {
      "name": "company",
      "label": "Company",
      "placeholder": "Company or trading name",
      "helper": "Use the entity name for the quote request.",
      "required": true
    },
    {
      "name": "abn",
      "label": "ABN",
      "placeholder": "69 622 718 361",
      "helper": "Required if you want the enquiry assessed for trade or credit account follow-up.",
      "required": false
    },
    {
      "name": "contact_name",
      "label": "Contact name",
      "placeholder": "Name of estimator, project manager or site contact",
      "helper": "Tell us who should receive questions about the plans.",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "placeholder": "0403 554 592",
      "helper": "Use the best number for scope or timing questions.",
      "required": true
    },
    {
      "name": "email",
      "label": "Email",
      "placeholder": "name@company.com.au",
      "helper": "Quote responses and document requests will be sent here.",
      "required": true
    },
    {
      "name": "project_address",
      "label": "Project address",
      "placeholder": "Street, suburb and state",
      "helper": "Include the suburb even if the street address is not final.",
      "required": true
    },
    {
      "name": "scope",
      "label": "Scope",
      "placeholder": "Metal roofing, Colorbond cladding, fascia, guttering or mixed scope",
      "helper": "List roof areas, cladding, fascia cover, guttering and any commercial documentation requirements.",
      "required": true
    },
    {
      "name": "plans_upload",
      "label": "Plans upload",
      "placeholder": "Upload PDF plans, elevations, schedules or scope documents",
      "helper": "PDF plans help the CAD estimating team review the work accurately.",
      "required": false
    },
    {
      "name": "tender_due_date",
      "label": "Tender due date",
      "placeholder": "DD/MM/YYYY",
      "helper": "Add the due date if this is a tender or priced package.",
      "required": false
    },
    {
      "name": "credit_account_interest",
      "label": "Credit account interest",
      "placeholder": "Yes, send credit account information",
      "helper": "Credit applications are for business purposes and may require ABN, director details and trade references.",
      "required": false
    },
    {
      "name": "message",
      "label": "Project notes",
      "placeholder": "Access, staging, safety, asbestos concerns, builder specs or preferred start timeframe",
      "helper": "Add anything that affects scheduling, site readiness or compliance.",
      "required": false
    }
  ],
  "submit_label": "Send Project Details",
  "trust_list": [
    "Call 0403 554 592 for urgent commercial enquiry follow-up",
    "Email plans to estimating@vicwestroofing.com.au",
    "VICWEST GROUP PTY LTD trading as VICWEST ROOFING, ABN 69 622 718 361",
    "Weekday hours listed as 8:00 AM-5:00 PM",
    "Licence, insurance and asbestos documentation to be confirmed for procurement"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "alternate_submit_label": "Request Commercial Quote",
  "success_message": "Thanks. Vicwest Roofing has received your commercial enquiry. The estimating team will review the project details and contact you if more information is needed.",
  "plans_upload_helper": "Accepted documents should include plans, elevations, schedules or scope notes.",
  "privacy_note": "Only send documents you are authorised to share for estimating.",
  "email_fallback_label": "Prefer email? Send plans to estimating@vicwestroofing.com.au.",
  "phone_aria": "Call Vicwest Roofing for a commercial roofing enquiry"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Form should support tenders and document upload, not a short homeowner quote flow. Include the estimating email fallback visibly near the submit button.

Block 1 · hero · variant fullbleed-crew-recruitment

Open with real crew or site imagery and a direct hiring message.

① ASCII Wireframe

┌────────────────────────────────────┐
│ full-bleed crew / roof site image  │
│ dark scrim                         │
│                                    │
│ 'CAREERS AT VICWEST'               │
│ H1                                 │
│ short recruitment subhead          │
│ [Apply Now] [View Projects]        │
│ chips: roles / Ballarat / training │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Careers at Vicwest Roofing",
  "headline": "Roofing careers in Ballarat with Vicwest",
  "subhead": "Vicwest Roofing is looking for roofing tradesmen, apprentices, qualified roof plumbers and subcontractors for metal roofing, fascia and guttering work across Ballarat and Western Victoria.",
  "primary_cta_label": "Apply Now",
  "primary_cta_href": "#careers-application",
  "secondary_cta_label": "See Our Work",
  "secondary_cta_href": "/projects",
  "proof_chips": [
    "Ballarat based",
    "Metal roofing crews",
    "Apprenticeships and training",
    "Subcontractors welcome"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "primary_button_aria": "Apply for a roofing role with Vicwest Roofing",
  "secondary_button_aria": "View Vicwest Roofing project work",
  "image_alt": "Vicwest Roofing crew working on a metal roof in regional Victoria"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This hero must read as recruitment, not sales. Do not include a quote form, Free Quote CTA, warranty chips or customer conversion copy.

Block 2 · team-grid · variant roles-openings

Make the role paths clear for different applicant types.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline                           │
│ ┌────────┐ ┌────────┐ ┌────────┐  │
│ │role 1  │ │role 2  │ │role 3  │  │
│ │fit     │ │fit     │ │fit     │  │
│ │work    │ │work    │ │work    │  │
│ │CTA     │ │CTA     │ │CTA     │  │
│ └────────┘ └────────┘ └────────┘  │
│ ┌────────┐                         │
│ │role 4  │                         │
│ └────────┘                         │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Role paths at Vicwest",
  "members": [
    {
      "name": "Roofing tradesmen",
      "role": "Metal roofing, fascia and guttering work",
      "bio": "For experienced roofing tradesmen who can work cleanly on residential, regional and larger project sites. You will work with organised crews on metal roofing, fascia, guttering, downpipes and related roof replacement tasks.",
      "photo_ref": "PLACEHOLDER-role-tradesmen.jpg"
    },
    {
      "name": "Apprentices",
      "role": "Learn the job from site set-up to handover",
      "bio": "For people starting a roof plumbing career and ready for early starts, practical training and steady site work. Apprentices learn around qualified roof plumbers, tradesmen and crews that are expected to keep a tidy worksite.",
      "photo_ref": "PLACEHOLDER-role-apprentice.jpg"
    },
    {
      "name": "Qualified roof plumbers",
      "role": "Roof plumbing and metal roof installation",
      "bio": "For qualified roof plumbers with experience in metal roofing systems, flashings, roof drainage, fascia and guttering. Licence and experience details should be included when you apply so Vicwest can assess the right fit.",
      "photo_ref": "PLACEHOLDER-role-roof-plumber.jpg"
    },
    {
      "name": "Subcontractors",
      "role": "Fascia, guttering and metal roofing subcontract work",
      "bio": "For subcontractors specialising in fascia, guttering and metal roofing who can support Vicwest projects across Ballarat, Western Victoria and selected regional jobs. Send your trade focus, availability, licences and insurance details.",
      "photo_ref": "PLACEHOLDER-role-subcontractor.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "card_cta_label": "Send Your Details",
  "card_cta_href": "#careers-application",
  "role_interest_field_hint": "Choose the role that best matches your experience."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use these as applicant role cards even though the canonical schema says members. Do not show staff headshots unless real team photos are supplied.

Block 3 · why-us · variant work-culture

Explain the working culture using evidence from reviews and careers content.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline                           │
│ ┌──────────────┐ ┌──────────────┐  │
│ │number/title  │ │number/title  │  │
│ │body          │ │body          │  │
│ └──────────────┘ └──────────────┘  │
│ ┌──────────────┐ ┌──────────────┐  │
│ │number/title  │ │number/title  │  │
│ └──────────────┘ └──────────────┘  │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "How the crews work",
  "items": [
    {
      "title": "Early starts and steady days",
      "body": "Vicwest work is site-based and practical. Customer feedback describes crews arriving very early each day and working solidly until knock off time, so applicants should be ready for organised starts and a full day on the tools.",
      "number": "01"
    },
    {
      "title": "Tidy worksites matter",
      "body": "Roof replacement work creates mess if it is not managed properly. Vicwest customers mention clean-up, debris removal and tidy worksites, so the standard is not just getting sheets on the roof; it is leaving the site in order.",
      "number": "02"
    },
    {
      "title": "Learn around qualified people",
      "body": "Apprentices and newer trades work around roof plumbers, tradesmen, estimators and crews handling real metal roofing projects. Training is practical: site preparation, roof removal, battens, sarking, sheets, flashings, fascia and guttering.",
      "number": "03"
    },
    {
      "title": "Crews work as a unit",
      "body": "The work depends on coordination between quoting, measuring, scheduling and installation. Reviews and social mentions refer to two efficient teams, fast job progress and projects running on time and on budget.",
      "number": "04"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Vicwest Roofing work culture",
  "crosslink_about_label": "Learn more about Vicwest",
  "crosslink_about_href": "/about"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this grounded in work behaviours. Avoid generic values words and avoid turning it into an About-page company story.

Block 4 · gallery · variant worksite-and-crew-gallery

Show real work environment, vehicles, roofs and crews if images are available.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline + short subhead           │
│ ┌────────────┐ ┌────────────┐      │
│ │crew/site   │ │roof sheets │      │
│ └────────────┘ └────────────┘      │
│ ┌────────────┐ ┌────────────┐      │
│ │vehicle     │ │regional job│      │
│ └────────────┘ └────────────┘      │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "A real look at the work",
  "subhead": "Use Vicwest worksite imagery here: metal roofing jobs, crew photos, apprentice training, vehicles, roof access and regional projects. Avoid staged stock photos.",
  "items": [
    {
      "caption": "Metal roofing worksite with Vicwest crew on the roof",
      "ref": "PLACEHOLDER-gallery-metal-roofing-worksite.jpg"
    },
    {
      "caption": "Apprentice training alongside qualified roof plumbers",
      "ref": "PLACEHOLDER-gallery-apprentice-training.jpg"
    },
    {
      "caption": "Fascia and guttering work as part of a roof replacement",
      "ref": "PLACEHOLDER-gallery-fascia-guttering.jpg"
    },
    {
      "caption": "Regional metal roofing project across Western Victoria",
      "ref": "PLACEHOLDER-gallery-regional-project.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "gallery_aria_label": "Vicwest Roofing worksites and crew gallery",
  "image_loading_note": "Use real Vicwest imagery where supplied by client."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This gallery is applicant-facing. It can be less polished than the Projects page and should show what the work environment actually feels like.

Block 5 · faq · variant careers-faq

Answer applicant questions before they apply.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline                           │
│ ┌────────────────────────────────┐ │
│ │ Q accordion                    │ │
│ ├────────────────────────────────┤ │
│ │ Q accordion                    │ │
│ ├────────────────────────────────┤ │
│ │ Q accordion                    │ │
│ ├────────────────────────────────┤ │
│ │ 6-8 applicant questions        │ │
│ └────────────────────────────────┘ │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Careers questions",
  "items": [
    {
      "q": "What roles can I apply for?",
      "a": "Vicwest is interested in roofing tradesmen, apprentices, qualified roof plumbers and subcontractors. The main work areas are metal roofing, fascia, guttering, downpipes and roof replacement projects across Ballarat and Western Victoria."
    },
    {
      "q": "Do you take apprentices?",
      "a": "Yes. Vicwest careers content includes apprenticeships and ongoing training. Apprentices should be ready for early starts, practical site work and learning from qualified roof plumbers and experienced roofing tradesmen."
    },
    {
      "q": "Do I need to be a qualified roof plumber?",
      "a": "Not for every role. Qualified roof plumbers should include licence and experience details when applying. Tradesmen, apprentices and subcontractors can still send their details, with the right pathway depending on experience, current licences and the type of work available."
    },
    {
      "q": "What should subcontractors send?",
      "a": "Send your trade focus, availability, service area, licence details, insurance details, experience with fascia, guttering or metal roofing, and examples of recent work if available. Vicwest can then assess whether your crew or trade capability suits upcoming projects."
    },
    {
      "q": "Where is the work based?",
      "a": "Vicwest Roofing is based at Shed 3/31 Icon Dr, Delacombe VIC 3356. Work may include Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick, Maryborough and other Western Victoria or regional project areas depending on the job."
    },
    {
      "q": "What is the work like day to day?",
      "a": "Expect practical roofing work: early starts, site preparation, roof removal, battens, sarking, metal roof sheets, flashings, fascia, guttering, clean-up and handover. Reviews describe Vicwest crews working solidly until knock off time and keeping tidy worksites."
    },
    {
      "q": "What details should I include in my application?",
      "a": "Include your name, phone, email, role interest, experience, licences, availability, suburb or base location, and whether you have a resume. Subcontractors should also include insurance details and the kind of work they are set up to complete."
    },
    {
      "q": "How does the application process work?",
      "a": "Send your details through the careers form. Vicwest can review your experience, role interest and licence information, then contact suitable applicants when there is a matching opening or subcontractor need. Exact response times should be confirmed by the office."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "accordion_expand_label": "Open answer",
  "accordion_collapse_label": "Close answer",
  "licence_note": "Licence requirements depend on role and should be confirmed by Vicwest."
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

FAQ must stay recruitment-only. Do not add customer questions about quotes, roof replacement pricing or warranties here.

Block 6 · contact-form · variant careers-application-form

Collect applicant details without using the customer quote form.

① ASCII Wireframe

┌────────────────────────────────────┐
│ headline + intro                   │
│ ┌────────────────────────────────┐ │
│ │ name / phone                   │ │
│ │ email                          │ │
│ │ role interest                  │ │
│ │ experience                     │ │
│ │ licences                       │ │
│ │ resume upload                  │ │
│ │ [Apply to Vicwest]             │ │
│ └────────────────────────────────┘ │
└────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Apply to Vicwest",
  "intro": "Send your details for roofing tradesman, apprentice, qualified roof plumber or subcontractor opportunities. This form is for careers enquiries only, not customer quote requests.",
  "fields": [
    {
      "name": "name",
      "label": "Name",
      "placeholder": "Your full name",
      "helper": "Use the name you would like Vicwest to contact you by.",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "placeholder": "0400 000 000",
      "helper": "Include the best number for a call during weekday hours.",
      "required": true
    },
    {
      "name": "email",
      "label": "Email",
      "placeholder": "you@example.com",
      "helper": "Use an email you check regularly.",
      "required": true
    },
    {
      "name": "role_interest",
      "label": "Role interest",
      "placeholder": "Tradesman, apprentice, roof plumber or subcontractor",
      "helper": "Choose the role that best matches your experience.",
      "required": true
    },
    {
      "name": "experience",
      "label": "Experience",
      "placeholder": "Tell us about your roofing, fascia, guttering or metal roofing experience",
      "helper": "Include years of experience, recent work types and whether you have worked on roof replacements or new roofs.",
      "required": true
    },
    {
      "name": "licences",
      "label": "Licences and tickets",
      "placeholder": "List any roof plumbing licences, construction cards, safety tickets or trade registrations",
      "helper": "Requirements depend on the role and will be confirmed by Vicwest.",
      "required": false
    },
    {
      "name": "resume_upload",
      "label": "Resume upload",
      "placeholder": "Upload resume or trade summary",
      "helper": "Attach a resume, trade summary or subcontractor capability document if available.",
      "required": false
    }
  ],
  "submit_label": "Apply to Vicwest",
  "success_message": "Thanks for sending your details. Vicwest Roofing will review your careers enquiry and contact suitable applicants when there is a matching role or subcontractor need."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_id": "careers-application",
  "internal_route": "Route as careers enquiry, not quote enquiry",
  "privacy_note": "Your details will be used to assess employment or subcontractor suitability.",
  "customer_quote_redirect_label": "Looking for a roof quote?",
  "customer_quote_redirect_href": "/contact"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not reuse the customer quote form component unless it can route separately and change field labels. Include upload support if the build allows it.

Block 1 · hero · variant contact-utility

Put phone, form anchor, plan email and hours above the fold.

① ASCII Wireframe

'CONTACT HERO'
'------------------------------------------------'
'Contact Vicwest Roofing'
'Short routing copy for homeowners and builders'
'[ Call 0403 554 592 ] [ Request quote ]'
'Homeowner email | Builder plans email'
'Hours chip | Delacombe chip | By appointment chip'
'------------------------------------------------'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Delacombe office · Ballarat region",
  "headline": "Contact Vicwest Roofing",
  "subhead": "Call during weekday hours, request a homeowner roof quote, or send building plans direct to estimating.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Request a quote",
  "secondary_cta_href": "#contact-form",
  "proof_chips": [
    "Homeowner enquiries: info@vicwestroofing.com.au",
    "Builder plans: estimating@vicwestroofing.com.au",
    "Monday to Friday 8:00 AM-5:00 PM",
    "Shed 3/31 Icon Dr, Delacombe"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "homeowner_route_label": "Homeowner quote enquiries",
  "homeowner_route_body": "Use the form below or email info@vicwestroofing.com.au with your suburb, roof issue and preferred call time.",
  "builder_route_label": "Plans and estimating",
  "builder_route_body": "Builders and project managers can send plans to estimating@vicwestroofing.com.au for review.",
  "hours_note": "Office visits by appointment only.",
  "phone_aria": "Call Vicwest Roofing on 0403 554 592",
  "form_aria": "Jump to the Vicwest Roofing contact form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Make this feel like a contact console: large tap-to-call button, clear email routes, no broad service storytelling.

Block 2 · contact-form · variant full-enquiry-form

Capture all non-phone enquiries with 5 to 7 useful fields.

① ASCII Wireframe

'FULL ENQUIRY FORM'
'------------------------------------------------'
'Roof quote and enquiry form'
'Intro sentence'
'Name              Phone'
'Email             Best time to call'
'Suburb/address    Service needed'
'Message'
'[ Send enquiry to Vicwest ]'
'Privacy + anti-spam note'
'------------------------------------------------'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Send a roof quote enquiry",
  "intro": "Tell us where the property is, what sort of roofing work you need, and the best time to call you back.",
  "fields": [
    {
      "name": "name",
      "label": "Name",
      "placeholder": "Your full name",
      "helper": "So the team knows who to ask for.",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "placeholder": "0400 000 000",
      "helper": "Use the best number for a weekday callback.",
      "required": true
    },
    {
      "name": "email",
      "label": "Email",
      "placeholder": "you@example.com",
      "helper": "For written quote follow-up or plan correspondence.",
      "required": true
    },
    {
      "name": "suburb_or_property_address",
      "label": "Suburb or property address",
      "placeholder": "Delacombe, Alfredton, Wendouree...",
      "helper": "A suburb is enough if you are not ready to share the full address.",
      "required": true
    },
    {
      "name": "service_needed",
      "label": "Service needed",
      "placeholder": "Roof replacement, new roof, gutters, builder plans...",
      "helper": "Choose the closest match so the enquiry reaches the right person.",
      "required": true
    },
    {
      "name": "message",
      "label": "Message",
      "placeholder": "Tell us about the roof, timing, access, leaks, solar panels or plans.",
      "helper": "Include any details that will help with quoting or review.",
      "required": false
    },
    {
      "name": "best_time_to_call",
      "label": "Best time to call",
      "placeholder": "Weekday morning, lunchtime, afternoon...",
      "helper": "Vicwest's listed office hours are Monday to Friday 8:00 AM-5:00 PM.",
      "required": false
    }
  ],
  "submit_label": "Send enquiry to Vicwest",
  "success_message": "Thanks. Your enquiry has been sent to Vicwest Roofing. You should receive an auto-reply within 24 hours confirming it has been received."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "privacy_note": "Your details are used to respond to this roofing enquiry.",
  "honeypot_label": "Leave this field blank",
  "turnstile_label": "Spam check",
  "turnstile_helper": "Protected by Turnstile to reduce spam enquiries.",
  "required_note": "Required fields are marked before submission.",
  "plans_note": "For builder plans, email estimating@vicwestroofing.com.au or mention the project in the message field.",
  "submit_aria": "Send contact enquiry to Vicwest Roofing"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use labels above every field. Keep the button language user-centred. Include honeypot and Turnstile without making the form feel technical.

Block 3 · process · variant what-happens-after-contact

Set response expectations and reduce the risk created by the phone responsiveness complaint.

① ASCII Wireframe

'WHAT HAPPENS NEXT'
'------------------------------------------------'
'Headline + expectation copy'
'[1] Call during hours'
'[2] Form auto-reply'
'[3] Quote visit or measure'
'[4] Builder plans review'
'------------------------------------------------'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "What happens after you contact Vicwest",
  "subhead": "The next step depends on whether you are calling, requesting a homeowner quote, or sending plans for estimating.",
  "items": [
    {
      "title": "Call during weekday hours",
      "body": "For direct enquiries, call 0403 554 592 Monday to Friday between 8:00 AM and 5:00 PM."
    },
    {
      "title": "Form enquiries are acknowledged",
      "body": "When you send the form, an auto-reply should confirm receipt within 24 hours. Include your suburb or property address so the team can assess the enquiry."
    },
    {
      "title": "Homeowner quotes move to a visit or measure",
      "body": "For roof replacements and related work, Vicwest may need a quote visit, site measure or follow-up call before giving clear written pricing."
    },
    {
      "title": "Builder plans go to estimating",
      "body": "Builders and project managers can send plans to estimating@vicwestroofing.com.au for review, with timing and scope confirmed from the documents supplied."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "expectation_note": "A 24-hour auto-reply is not a 24-hour quote promise.",
  "phone_cta_label": "Call 0403 554 592",
  "phone_cta_href": "tel:0403554592",
  "plans_cta_label": "Email plans for estimating",
  "plans_cta_href": "mailto:estimating@vicwestroofing.com.au",
  "service_links_note": "Need more detail first? See roof replacements, new roofs, or builders and commercial roofing."
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This section should calm operational uncertainty. Keep it factual and avoid turning it into a roofing-work process block.

Block 4 · map-embed · variant address-and-hours

Show the Delacombe location, by-appointment note and Google Maps context.

① ASCII Wireframe

'ADDRESS + MAP'
'------------------------------------------------'
'Address card | Embedded Google Map'
'Shed 3/31 Icon Dr'
'Delacombe VIC 3356'
'By appointment only'
'[ Call ] [ Open in maps ]'
'Hours list'
'------------------------------------------------'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "address": "Shed 3/31 Icon Dr, Delacombe VIC 3356",
  "phone": "0403 554 592",
  "email": "info@vicwestroofing.com.au",
  "hours": [
    {
      "day": "Monday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Tuesday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Wednesday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Thursday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Friday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Saturday",
      "time": "Closed"
    },
    {
      "day": "Sunday",
      "time": "Closed"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "appointment_note": "Office visits by appointment only.",
  "tap_to_call_label": "Tap to call",
  "tap_to_call_href": "tel:0403554592",
  "maps_label": "Open in Google Maps",
  "maps_query": "Shed 3/31 Icon Dr, Delacombe VIC 3356",
  "address_aria": "Vicwest Roofing address at Shed 3, 31 Icon Drive, Delacombe Victoria 3356",
  "map_alt": "Google Map showing Vicwest Roofing in Delacombe"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep the by-appointment note visually close to the address, not hidden below the map.

Block 5 · service-areas · variant contact-page-service-list

Let contact-ready visitors quickly confirm whether their area is likely covered.

① ASCII Wireframe

'SERVICE AREAS'
'------------------------------------------------'
'Areas Vicwest commonly services'
'Intro sentence'
'[Ballarat] [Geelong] [Bendigo] [Bacchus Marsh]'
'[Daylesford] [Castlemaine] [Creswick]'
'[Maryborough] [Melbourne western suburbs]'
'Link: View full service areas'
'------------------------------------------------'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Service areas for quote enquiries",
  "intro": "Vicwest Roofing is based in Delacombe and assesses roof replacements, new roofs, builder projects and metal roofing work across Ballarat, Western Victoria and selected Melbourne western suburbs.",
  "areas": [
    "Ballarat",
    "Geelong",
    "Bendigo",
    "Bacchus Marsh",
    "Daylesford",
    "Castlemaine",
    "Creswick",
    "Maryborough",
    "Melbourne's western suburbs"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "full_service_areas_label": "View full service areas",
  "full_service_areas_href": "/service-areas",
  "area_note": "If your town is nearby, include the suburb or property address in your enquiry.",
  "related_links": [
    {
      "label": "Roof replacements",
      "href": "/roof-replacements"
    },
    {
      "label": "New roofs",
      "href": "/new-roofs"
    },
    {
      "label": "Builders and commercial",
      "href": "/builders-commercial"
    }
  ]
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This is only a compact confirmation list. The service-areas page owns the deeper geographic detail.

Block 1 · hero · variant fullbleed-compact-form

Capture visitors with a clear gutter-specific need and direct phone action.

① ASCII Wireframe

┌────────────────────────────────────────────┐
│ 'full bleed gutter/roof edge photo'         │
│                                            │
│  Eyebrow                                   │
│  H1 gutter replacement                     │
│  Subhead + proof chips                     │
│  [Call] [Get quote]        ┌────────────┐  │
│                            │ quick form │  │
└────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Colorbond gutters, fascia, downpipes and leaf guard",
  "headline": "Gutter Replacement in Ballarat for Better Drainage",
  "subhead": "Replace rusted, overflowing or poorly draining gutters with a neat Colorbond roof-edge system. Vicwest Roofing handles gutters, fascia, downpipes and leaf-guard options across Ballarat and Western Victoria.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Get a gutter quote",
  "secondary_cta_href": "#gutter-quote",
  "proof_chips": [
    "Ballarat based in Delacombe",
    "Colorbond guttering options",
    "20+ years' roofing experience",
    "Weekdays 8:00 AM-5:00 PM"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_title": "Quick gutter quote",
  "name_placeholder": "Name",
  "phone_placeholder": "Phone",
  "suburb_placeholder": "Suburb",
  "service_placeholder": "Gutter issue",
  "service_options": [
    "Overflowing gutters",
    "Rust or leaks",
    "Downpipe issue",
    "Fascia replacement",
    "Leaf guard",
    "Roof replacement add-on"
  ],
  "submit_label": "Request a quote",
  "phone_aria": "Call Vicwest Roofing on 0403 554 592",
  "form_aria": "Quick gutter replacement quote form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use a tighter, more practical hero than the roof replacement page. The form must stay to four fields: name, phone, suburb and gutter issue.

Block 2 · spec-callout · variant drainage-symptom-check

Help visitors identify whether the issue is gutters, fascia, downpipes, leaf guard or roof-related.

① ASCII Wireframe

┌─────────────────────────────────────┐
│ H2 'What is causing the problem?'    │
│ ┌──────────┬──────────┬──────────┐  │
│ │ symptom  │ symptom  │ symptom  │  │
│ │ scope    │ scope    │ scope    │  │
│ └──────────┴──────────┴──────────┘  │
│ short quote prompt                   │
└─────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Not sure whether it is gutters, fascia or downpipes?",
  "items": [
    {
      "spec": "Water overflowing at the eaves",
      "value": "Ask about gutter capacity, blocked gutters, fall and downpipe placement."
    },
    {
      "spec": "Rust spots, pinholes or dripping joins",
      "value": "You may need gutter replacement rather than another short-term patch."
    },
    {
      "spec": "Water stains, rot or movement near the roof edge",
      "value": "The quote visit should check fascia condition before new gutters are fitted."
    },
    {
      "spec": "Water pooling near paths, walls or garden beds",
      "value": "Downpipes may need replacement, repositioning or better connection to drainage."
    },
    {
      "spec": "Leaves and repeat blockages",
      "value": "Leaf guard may suit some roof edges, trees and gutter profiles after inspection."
    },
    {
      "spec": "Leaks that continue after gutter cleaning",
      "value": "The issue may be roof-related, so Vicwest can advise whether to quote guttering only or a roof replacement add-on."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "supporting_line": "Take a few photos of the worst section before you enquire.",
  "cta_label": "Ask what needs replacing",
  "cta_href": "#gutter-quote"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this section short and scannable. It should feel like a triage checklist, not a full repair guide.

Block 3 · product-spotlight · variant roof-edge-components

Show the parts of the roof-edge system and when each should be replaced.

① ASCII Wireframe

┌─────────────────────────────────────┐
│ H2 roof-edge system                  │
│ intro                                │
│ ┌──────────────┐ ┌────────────────┐ │
│ │ component    │ │ component      │ │
│ │ explanation  │ │ explanation    │ │
│ └──────────────┘ └────────────────┘ │
│ why choose / add-on note             │
└─────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "The roof-edge parts that manage water",
  "intro": "A clean gutter line is more than the gutter itself. The right result depends on the fascia behind it, the downpipes carrying water away, and whether leaf guard suits the trees and roof profile around your home.",
  "specs": [
    "Colorbond gutters: the visible channel along the roof edge. Replace them when rust, overflow, poor fall or repeated leaking makes cleaning and patching a poor use of money.",
    "Fascia: the board or metal edge that supports the gutter. If it is ageing, loose or water-damaged, it should be assessed before new gutters are installed.",
    "Downpipes: the vertical drainage runs that move water from the gutter to ground drainage. They may need replacement or extra capacity when water spills back during heavy rain.",
    "Leaf guard: a screening option for homes with regular leaf build-up. It is best discussed after the roof line, trees and gutter profile have been inspected.",
    "Roof replacement add-on: if Vicwest is already replacing your roof, adding gutters, fascia or downpipes can be an efficient way to finish the full roof edge while access and scheduling are already in place."
  ],
  "why_choose": "Vicwest Roofing works with Colorbond and metal roofing systems across Ballarat and Western Victoria, so the gutter detail can be considered alongside the roof edge, flashings and drainage rather than treated as an isolated strip of metal."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "component_label": "Roof-edge component",
  "cta_label": "Quote gutters and fascia",
  "cta_href": "#gutter-quote"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This is the only component explainer on the gutters page. Avoid drifting into battens, sarking, anticon or full roof replacement process detail.

Block 4 · gallery · variant gutter-detail-gallery

Use close-up imagery of neat roof edges, downpipes and gutters to reassure the visitor about finish.

① ASCII Wireframe

┌─────────────────────────────────────┐
│ H2 detail finish                     │
│ subhead                              │
│ ┌────────┐ ┌────────┐ ┌────────┐    │
│ │ photo  │ │ photo  │ │ photo  │    │
│ │ label  │ │ label  │ │ label  │    │
│ └────────┘ └────────┘ └────────┘    │
└─────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Detail photos to check the finish",
  "subhead": "Use close-up project photos here rather than whole-home transformations. The useful details are straight gutter runs, clean fascia lines, downpipe placement and a Colorbond finish that suits the roof.",
  "items": [
    {
      "caption": "Colorbond gutter profile with a clean roof-edge line",
      "ref": "PLACEHOLDER-colorbond-gutter-profile.jpg"
    },
    {
      "caption": "Downpipe positioned to move water away from the wall line",
      "ref": "PLACEHOLDER-downpipe-detail.jpg"
    },
    {
      "caption": "Fascia cover and gutter edge finished together",
      "ref": "PLACEHOLDER-fascia-cover-gutter.jpg"
    },
    {
      "caption": "Leaf-guard option shown only where a real Vicwest detail photo is available",
      "ref": "PLACEHOLDER-leaf-guard-detail-if-available.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "empty_state": "If no gutter-specific photo is available, omit the item rather than using a generic roof photo.",
  "gallery_aria": "Gutter, fascia and downpipe detail gallery"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not turn this into the projects page. If gutter-specific photos are limited, use fewer stronger images with precise captions.

Block 5 · faq · variant gutter-faq

Handle common gutter-specific objections and scope questions.

① ASCII Wireframe

┌─────────────────────────────────────┐
│ H2 gutter questions                  │
│ ┌─────────────────────────────────┐ │
│ │ Q accordion                     │ │
│ │ A                               │ │
│ ├─────────────────────────────────┤ │
│ │ Q accordion                     │ │
│ └─────────────────────────────────┘ │
└─────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Gutter replacement questions",
  "items": [
    {
      "q": "Can Vicwest replace gutters without replacing the whole roof?",
      "a": "Yes. Gutters, fascia, downpipes and leaf guard can be quoted as standalone drainage work. If the roof is also ageing or leaking, Vicwest can advise whether the gutter issue should be handled separately or as part of a wider roof replacement quote."
    },
    {
      "q": "When does fascia need to be replaced too?",
      "a": "Fascia should be checked when gutters are loose, sagging, leaking at the back edge or sitting against timber or metal that looks aged or water-damaged. The quote visit should confirm whether new gutters can be fixed cleanly to the existing fascia."
    },
    {
      "q": "Do you install Colorbond gutters?",
      "a": "Yes. Vicwest works with Colorbond and metal roofing systems, including Colorbond guttering options for Ballarat and Western Victoria homes. Colour, profile and downpipe details can be discussed during the quote."
    },
    {
      "q": "Will new downpipes help with overflow?",
      "a": "They can, depending on the cause. Overflow may come from blocked gutters, poor fall, undersized gutters, too few downpipes or drainage below the downpipe. Ask Vicwest to check the full water path, not just the gutter line."
    },
    {
      "q": "Is leaf guard worth adding?",
      "a": "Leaf guard is worth discussing if trees regularly block your gutters. It is not a one-size-fits-all answer, because roof pitch, gutter profile, nearby trees and maintenance access all affect whether it is appropriate."
    },
    {
      "q": "Can gutters be replaced during a roof replacement?",
      "a": "Yes. Guttering, fascia and downpipes can be a smart add-on when the roof is already being replaced, because access, scheduling and roof-edge finishing can be considered together. Vicwest's roof replacements are backed by a 10-year workmanship warranty on eligible work; confirm exact warranty details in your quote."
    },
    {
      "q": "What should I send for a gutter quote?",
      "a": "Send your name, phone number, suburb and a short description of the gutter issue. Photos are optional but useful, especially close-ups of rust, overflow points, leaking joins, downpipes, fascia damage and any areas under trees."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "accordion_aria": "Gutter replacement frequently asked questions",
  "cta_label": "Still unsure? Call 0403 554 592",
  "cta_href": "tel:0403554592"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep the FAQ to seven questions. Do not import the full roof replacement FAQ onto this page.

Block 6 · lead-form · variant gutter-quote-form

Convert the page without making the visitor use the general contact page.

① ASCII Wireframe

┌─────────────────────────────────────┐
│ H2 get gutter quote                  │
│ short subhead + phone CTA            │
│ ┌───────────────┐ ┌───────────────┐ │
│ │ name          │ │ phone         │ │
│ ├───────────────┤ ├───────────────┤ │
│ │ suburb        │ │ issue         │ │
│ └───────────────┘ [submit]          │
└─────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Get a gutter, fascia or downpipe quote",
  "subhead": "Call Hayden on 0403 554 592 during weekday hours, or send the basics and Vicwest will confirm what needs to be inspected. Photos are optional but helpful.",
  "fields": [
    {
      "name": "name",
      "label": "Name",
      "type": "text",
      "placeholder": "Your name",
      "helper": "So the team knows who to ask for.",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "type": "tel",
      "placeholder": "0400 000 000",
      "helper": "Primary contact for quote follow-up.",
      "required": true
    },
    {
      "name": "suburb",
      "label": "Suburb",
      "type": "text",
      "placeholder": "Ballarat, Wendouree, Creswick...",
      "helper": "Vicwest is based in Delacombe and works across Western Victoria.",
      "required": true
    },
    {
      "name": "gutter_issue",
      "label": "Gutter issue",
      "type": "select",
      "placeholder": "Choose the closest issue",
      "helper": "Overflow, rust, leaks, fascia, downpipes, leaf guard or roof replacement add-on.",
      "required": true,
      "options": [
        "Overflowing gutters",
        "Rust or leaking joins",
        "Blocked gutters",
        "Ageing fascia",
        "Downpipe problem",
        "Leaf guard",
        "Add to roof replacement",
        "Not sure"
      ]
    },
    {
      "name": "photos",
      "label": "Photos",
      "type": "file",
      "placeholder": "Upload photos if available",
      "helper": "Optional. Close-ups of rust, overflow points and downpipes help with the first call.",
      "required": false
    }
  ],
  "submit_label": "Request my gutter quote",
  "trust_list": [
    "Ballarat-based at Shed 3/31 Icon Dr, Delacombe",
    "Colorbond gutters, fascia, downpipes and leaf-guard options",
    "20+ years' roofing experience",
    "VICWEST GROUP PTY LTD trading as VICWEST ROOFING, ABN 69 622 718 361"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "primary_phone_label": "Prefer to talk? Call 0403 554 592",
  "primary_phone_href": "tel:0403554592",
  "success_message": "Thanks. Vicwest Roofing has received your gutter enquiry and will use your details to follow up about a quote visit.",
  "privacy_note": "Your details are used only to respond to this quote enquiry.",
  "form_aria": "Gutter replacement quote form"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Make phone the primary action visually. The form should remain shorter than the roof replacement form and should not ask for roof type, asbestos, solar or builder details unless the issue is routed to another page.

Block 1 · hero · variant fullbleed-with-form

Convert cold visitors within 5 seconds by showing service + location + proof + immediate action path.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  [full-bleed outdoor roof photo · Colorbond install]        │
│  ┌─────────────────────────────┐  ┌──────────────────────┐  │
│  │ EYEBROW: Over 20 years      │  │  QUOTE FORM          │  │
│  │ H1: Roof Replacement Across │  │  Name                │  │
│  │     Ballarat, Geelong &     │  │  Phone               │  │
│  │     Western Victoria        │  │  Suburb              │  │
│  │ SUB: Licensed installers,   │  │  Service dropdown    │  │
│  │ 10-year workmanship warrant │  │  [Get My Free Quote] │  │
│  │ Colorbond specialists.      │  └──────────────────────┘  │
│  │ [Call 0403 554 592]         │                            │
│  │ [View Our Projects]         │                            │
│  └─────────────────────────────┘                            │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Over 20 Years Serving Western Victoria",
  "h1": "Roof Replacement Across Ballarat, Geelong & Western Victoria",
  "subhead": "Licensed roof plumbers installing Colorbond and metal roofing systems for homes and commercial sites. Every roof replacement backed by a 10-year workmanship warranty. Covering Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine and all towns within 100km.",
  "cta_primary_label": "Call 0403 554 592",
  "cta_primary_href": "tel:0403554592",
  "cta_secondary_label": "View Our Projects",
  "cta_secondary_href": "#gallery"
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_heading": "Get Your Free Quote",
  "field_name_label": "Your Name",
  "field_name_placeholder": "e.g. Sarah Mitchell",
  "field_phone_label": "Phone Number",
  "field_phone_placeholder": "0400 000 000",
  "field_suburb_label": "Your Suburb",
  "field_suburb_placeholder": "e.g. Ballarat, Geelong, Bendigo",
  "field_service_label": "What Do You Need?",
  "field_service_options": [
    "Roof Replacement",
    "New Roof Installation",
    "Gutter & Downpipe Replacement",
    "Roof Repairs",
    "Commercial Roofing",
    "Not Sure – Need Advice"
  ],
  "submit_button_label": "Get My Free Quote",
  "privacy_line": "We never share your details. Quotes returned within 24 hours."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Hero photo must show real outdoor Colorbond roof install with visible sky and roofline geometry. Headline dominates left 60% width; form floats as card in right 40% with subtle border treatment. Dark scrim gradient ensures headline legibility without obscuring roof detail. Mobile: stack headline above form, maintain full-bleed photo.

Block 2 · trust-bar · variant horizontal-icons-with-labels

Immediately establish credibility with 5 concrete proof points before visitor scrolls.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  [ icon ]      [ icon ]      [ icon ]      [ icon ]  [ icon ]│
│  20+ Years     10-Year       Colorbond     4.1★ Rating  ABN  │
│  Experience    Warranty      Certified     18 Reviews  Verif │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "trust_items": [
    {
      "label": "Over 20 Years' Experience",
      "detail": "Serving Western Victoria"
    },
    {
      "label": "10-Year Workmanship Warranty",
      "detail": "On Every Roof Replacement"
    },
    {
      "label": "Colorbond Specialists",
      "detail": "Licensed Installers"
    },
    {
      "label": "4.1★ Rating",
      "detail": "18 Google Reviews"
    },
    {
      "label": "ABN 69 622 718 361",
      "detail": "Registered Business"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Trust and credentials summary"
}

⑥ Source Refs (每条 fact 的来源)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Tight horizontal rhythm, equal spacing. Icons should be simple line-style (shield for warranty, star for rating, certificate for Colorbond, calendar for years, document for ABN). Labels are primary weight, detail text is muted secondary. Desktop: single row. Mobile: stack with consistent vertical spacing.

Block 3 · services-grid · variant cards-with-icons

Let visitors scan all service offerings and click through to detail pages.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Our Roofing Services Across Ballarat & Western Victoria│
│  ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐    │
│  │ [icon]   │  │ [icon]   │  │ [icon]   │  │ [icon]   │    │
│  │ Roof     │  │ New Roof │  │ Gutter & │  │ Metal    │    │
│  │ Replace  │  │ Install  │  │ Pipe     │  │ Roofing  │    │
│  │ 2 lines  │  │ 2 lines  │  │ 2 lines  │  │ 2 lines  │    │
│  └──────────┘  └──────────┘  └──────────┘  └──────────┘    │
│  ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐    │
│  │ Roof     │  │ Comm.    │  │ Resident │  │ Metal    │    │
│  │ Repairs  │  │ Roofing  │  │ Roofing  │  │ Cladding │    │
│  └──────────┘  └──────────┘  └──────────┘  └──────────┘    │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Our Roofing Services Across Ballarat & Western Victoria",
  "intro": "From roof replacements and new installations to gutter systems and commercial projects, we deliver quality roofing solutions for homes, builders, and businesses across the region.",
  "service_cards": [
    {
      "title": "Roof Replacements",
      "description": "Remove your old roof and install durable Colorbond or metal roofing systems. Licensed installers, fast turnaround, 10-year workmanship warranty for residential and commercial sites.",
      "cta_label": "Learn More",
      "cta_href": "/services/roof-replacements"
    },
    {
      "title": "New Roof Installation",
      "description": "Colorbond and metal roof installations for new builds, extensions, display homes, and regional residential developments. Coordinated scheduling with builders.",
      "cta_label": "Learn More",
      "cta_href": "/services/new-roofs"
    },
    {
      "title": "Gutter & Pipe Replacement",
      "description": "Supply and installation of Colorbond gutters, fascia, downpipes, and optional leaf-guard solutions. Improve drainage and protect your property from water damage.",
      "cta_label": "Learn More",
      "cta_href": "/services/gutters-pipes"
    },
    {
      "title": "Metal Roofing",
      "description": "Metal roofing solutions using Colorbond and other metal systems for homes, builders, and commercial projects across Western Victoria.",
      "cta_label": "Learn More",
      "cta_href": "/services/metal-roofing"
    },
    {
      "title": "Roof Repairs",
      "description": "Roofing repair work for ageing roofs, storm damage, and urgent fixes. Fast response for residential and commercial properties.",
      "cta_label": "Learn More",
      "cta_href": "/services/roof-repairs"
    },
    {
      "title": "Commercial Roofing",
      "description": "Large-scale professional roofing services for commercial sites. Business credit accounts available for trade customers.",
      "cta_label": "Learn More",
      "cta_href": "/services/commercial-roofing"
    },
    {
      "title": "Residential Roofing",
      "description": "Roofing work for residential developments, new residential builds, cottages, display homes, and home replacements across Ballarat and regional Victoria.",
      "cta_label": "Learn More",
      "cta_href": "/services/residential-roofing"
    },
    {
      "title": "Metal Cladding",
      "description": "Metal roofing and associated metal claddings for new builds and replacements. Specialised installation for residential and commercial sites.",
      "cta_label": "Learn More",
      "cta_href": "/services/metal-cladding"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Complete service offerings",
  "card_cta_aria_suffix": "about [service name]"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Cards are equal height with icon at top, title below, description text, and CTA link at bottom. Desktop: 4 columns, 2 rows. Mobile: single column stack. Icons should be simple line-style matching trade/construction theme (roof outline, gutter profile, commercial building). Maintain tight scannable rhythm.

Block 4 · why-us · variant 4-differentiators-with-numbers

Answer 'why choose Vicwest over 3 other quotes' with concrete proof.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Why Ballarat Homeowners Choose Vicwest Roofing          │
│  ┌─────────────────┐  ┌─────────────────┐                   │
│  │ 20+ Years       │  │ 100km           │                   │
│  │ Experience      │  │ Service Radius  │                   │
│  │ [2 lines proof] │  │ [2 lines proof] │                   │
│  └─────────────────┘  └─────────────────┘                   │
│  ┌─────────────────┐  ┌─────────────────┐                   │
│  │ 10-Year         │  │ 2 Efficient     │                   │
│  │ Warranty        │  │ Teams           │                   │
│  │ [2 lines proof] │  │ [2 lines proof] │                   │
│  └─────────────────┘  └─────────────────┘                   │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Why Ballarat Homeowners Choose Vicwest Roofing",
  "differentiators": [
    {
      "number": "20+",
      "label": "Years' Experience",
      "proof": "Over two decades serving Western Victoria with Colorbond and metal roofing installations. Trusted by homeowners, builders, and commercial clients across the region."
    },
    {
      "number": "100km",
      "label": "Service Radius",
      "proof": "Covering Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick, Maryborough, the Bellarine Peninsula, Surf Coast, and all towns within 100km of Ballarat."
    },
    {
      "number": "10-Year",
      "label": "Workmanship Warranty",
      "proof": "Every roof replacement backed by a comprehensive 10-year workmanship warranty. Manufacturer warranties on Colorbond materials also apply."
    },
    {
      "number": "2",
      "label": "Efficient Teams",
      "proof": "Two large, efficient teams allow us to complete many residential roof replacements in 1–2 days. Fast turnaround without compromising quality or site cleanliness."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Key differentiators and competitive advantages"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Large number dominates each card, label below, proof text smaller. Desktop: 2×2 grid with equal card heights. Mobile: single column stack. Numbers should be emphasised with larger weight/size. Maintain consistent card padding and spacing.

Block 5 · process · variant 4-step-horizontal

Reduce friction by showing exactly what happens from first call to finished roof.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Our Roof Replacement Process                            │
│  ┌──────┐ ──> ┌──────┐ ──> ┌──────┐ ──> ┌──────┐           │
│  │  1   │     │  2   │     │  3   │     │  4   │           │
│  │ Free │     │Quote │     │ Inst │     │Final │           │
│  │Inspec│     │      │     │ all  │     │Check │           │
│  └──────┘     └──────┘     └──────┘     └──────┘           │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Our Roof Replacement Process",
  "intro": "From your first call to final handover, we handle every step with clear communication and professional execution.",
  "steps": [
    {
      "number": 1,
      "title": "Free Inspection",
      "description": "Call 0403 554 592 or submit a quote request. Hayden will arrange a site visit to measure up, assess your roof, and discuss material options including Colorbond colours."
    },
    {
      "number": 2,
      "title": "Written Quote",
      "description": "Receive a detailed written quote, clearly breaking down the scope, materials, timeline, and cost. No hidden fees. Quotes often come in below expectations."
    },
    {
      "number": 3,
      "title": "Installation",
      "description": "Our two efficient teams remove your old roof, install new battens and insulation if required, fit Colorbond or metal roofing, cap and flash. Many residential roofs completed in 1–2 days. Site kept clean and tidy throughout."
    },
    {
      "number": 4,
      "title": "Final Inspection",
      "description": "Walk-through inspection to ensure every detail meets our standards. 10-year workmanship warranty documentation provided. Any questions answered before we leave."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Step-by-step roof replacement process",
  "step_prefix": "Step"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Horizontal timeline on desktop with arrow connectors between steps. Step number is prominent, title bold, description compact. Mobile: vertical stack with left-aligned numbers and connecting vertical line. Maintain scannable rhythm.

Block 6 · reviews · variant 3-featured-cards

Social proof from real customers with specific project details.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: What Our Customers Say                                  │
│  P: 4.1★ rating · 18 reviews on Google                       │
│  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐          │
│  │ ★★★★★       │  │ ★★★★★       │  │ ★★★★★       │          │
│  │ 'Quote...'  │  │ 'Quote...'  │  │ 'Quote...'  │          │
│  │ — Roland P. │  │ — Rebecca S.│  │ — Donald S. │          │
│  │   Hamilton  │  │             │  │  Wendouree  │          │
│  └─────────────┘  └─────────────┘  └─────────────┘          │
│  [Read All 18 Google Reviews]                                │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "What Our Customers Say",
  "rating_line": "4.1★ rating from 18 reviews on Google",
  "review_cards": [
    {
      "rating": 5,
      "quote": "I was unable to get a roof replacement for 6 months in Hamilton. I saw Vic West add on Facebook so I gave them a call. Hayden promptly gave me quote and came straight away to measure up. Before I knew it 2 teams of trades were here and off with the old roof new battens and sisal new sheets on capped and flashed all in one day. Vic West are a professional team and I highly recommend.",
      "author": "Roland Peacock",
      "location": "Hamilton"
    },
    {
      "rating": 5,
      "quote": "Replacing your roof is such an overwhelming thing but Hayden was amazing from first phone call to being on time with appointments, quotes (which was well below what we were expecting 😊) and getting the job done so quickly!! He and his team were wonderful making quick work of getting the old roof off and new one on and cleaning up as well and it looks unbelievable like a new house! I couldn't recommend Vicwest Roofing enough!!!",
      "author": "Rebecca Schultz",
      "location": null
    },
    {
      "rating": 5,
      "quote": "These guys did a top job for me, going from tile to tin in Wendouree. Would recommend them 100%. Done in two days. Great effort. Thanks again.",
      "author": "Donald Stewart",
      "location": "Wendouree"
    }
  ],
  "cta_label": "Read All 18 Google Reviews",
  "cta_href": "https://www.google.com/maps/place/Vicwest+Roofing"
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Customer testimonials and reviews",
  "star_icon_alt": "5 star rating"
}

⑥ Source Refs (每条 fact 的来源)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Three equal-width cards, each with star rating at top, quote text center-aligned or left-aligned, author name and location at bottom. Desktop: horizontal 3-column. Mobile: stacked with consistent card treatment. CTA link below cards, styled as secondary action.

Block 7 · gallery · variant grid-with-captions

Show real completed projects with recognisable locations and materials.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Real Projects, Real Results                             │
│  ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐                │
│  │ [img]  │ │ [img]  │ │ [img]  │ │ [img]  │                │
│  │Caption │ │Caption │ │Caption │ │Caption │                │
│  └────────┘ └────────┘ └────────┘ └────────┘                │
│  ┌────────┐ ┌────────┐ ┌────────┐ ┌────────┐                │
│  │ [img]  │ │ [img]  │ │ [img]  │ │ [img]  │                │
│  │Caption │ │Caption │ │Caption │ │Caption │                │
│  └────────┘ └────────┘ └────────┘ └────────┘                │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Real Projects, Real Results",
  "intro": "Completed roof replacements and new installations across Ballarat, Geelong, Bendigo, and regional Victoria.",
  "project_items": [
    {
      "caption": "Scarsdale roof replacement – before and after Colorbond installation"
    },
    {
      "caption": "Display home roofing installation, Western Victoria"
    },
    {
      "caption": "Ingenia Homes new roof installation"
    },
    {
      "caption": "Gordon residential roof replacement completed"
    },
    {
      "caption": "Lucas Colorbond roof installation"
    },
    {
      "caption": "Display home with Colorbond roof"
    },
    {
      "caption": "Scarsdale project – completed Colorbond roof"
    },
    {
      "caption": "About Vicwest – team and project overview"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Gallery of completed roofing projects"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Edge-to-edge grid on desktop (4 columns), 2 columns on tablet, single column on mobile. Images maintain aspect ratio with consistent crop treatment. Captions sit below each image in muted text. Lazy load all images except first row.

Block 8 · service-areas · variant list-with-map

SEO coverage for long-tail suburb queries and clarify geographic reach.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Serving Ballarat, Geelong, Bendigo & Surrounding Areas │
│  ┌──────────────────────────┐  ┌─────────────────────────┐  │
│  │ [Map embed or graphic]   │  │ • Ballarat              │  │
│  │                          │  │ • Geelong               │  │
│  │                          │  │ • Bendigo               │  │
│  │                          │  │ • Bacchus Marsh         │  │
│  │                          │  │ • Daylesford            │  │
│  │                          │  │ • Castlemaine           │  │
│  │                          │  │ • [+20 more suburbs]    │  │
│  └──────────────────────────┘  └─────────────────────────┘  │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Serving Ballarat, Geelong, Bendigo & Surrounding Areas",
  "intro": "Based in Ballarat and Geelong, we cover a 100km radius across Western Victoria. Whether you're in a major regional centre or a smaller town, our two efficient teams can reach you for roof replacements, new installations, and gutter work.",
  "primary_suburbs": [
    "Ballarat",
    "Geelong",
    "Bendigo",
    "Bacchus Marsh",
    "Daylesford",
    "Castlemaine",
    "Creswick",
    "Maryborough",
    "Bellarine Peninsula",
    "Surf Coast",
    "Hamilton",
    "Ararat",
    "Stawell"
  ],
  "additional_suburbs": [
    "Delacombe",
    "Sebastopol",
    "Wendouree",
    "Alfredton",
    "Lucas",
    "Gordon",
    "Golden Point",
    "Scarsdale",
    "Highton",
    "Melbourne's western suburbs"
  ],
  "coverage_note": "We regularly service all towns within 100km of Ballarat. If your suburb isn't listed, call 0403 554 592 to confirm coverage."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Geographic service areas and coverage map",
  "phone_link_label": "Call to confirm coverage"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Desktop: map on left 50%, suburb list on right 50% in 2-column layout. Mobile: stack list above map. Map should be interactive embed (Google Maps) showing business location pin and approximate 100km service radius polygon. Suburb names in alphabetical or priority order, scannable with tight line-height.

Block 9 · faq · variant accordion

Answer common objections and rank for long-tail question queries.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Frequently Asked Questions                              │
│  ┌────────────────────────────────────────────────────────┐  │
│  │ ▸ How much does roof replacement cost in Ballarat?    │  │
│  └────────────────────────────────────────────────────────┘  │
│  ┌────────────────────────────────────────────────────────┐  │
│  │ ▸ Are you licensed to do roofing in Victoria?         │  │
│  └────────────────────────────────────────────────────────┘  │
│  ┌────────────────────────────────────────────────────────┐  │
│  │ ▸ Do you offer free quotes?                           │  │
│  └────────────────────────────────────────────────────────┘  │
│  [ ... 5 more accordions ... ]                               │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Frequently Asked Questions",
  "faq_items": [
    {
      "question": "How much does roof replacement cost in Ballarat?",
      "answer": "Roof replacement costs typically range from $8,000 to $25,000 for residential properties in Ballarat and Western Victoria, depending on roof size, material choice (Colorbond, metal), pitch, access, and whether asbestos removal coordination is required. We provide detailed written quotes with no hidden fees. Many customers tell us our quotes come in below their expectations."
    },
    {
      "question": "Are you licensed to do roofing in Victoria?",
      "answer": "Yes. Vicwest Roofing operates under ABN 69 622 718 361 with licensed roof plumbers and installers. We follow Victorian Building Authority (VBA) requirements and Victorian regulations for all roofing work including asbestos removal coordination where applicable."
    },
    {
      "question": "Do you offer free quotes?",
      "answer": "Yes. Call 0403 554 592 or submit a quote request online. Hayden will arrange a free site visit to measure your roof, discuss material options including Colorbond colours, and provide a detailed written quote. Quotes are typically returned within 24–48 hours."
    },
    {
      "question": "How long does a roof replacement take?",
      "answer": "Many residential roof replacements are completed in 1–2 days. Larger homes, commercial sites, or projects requiring asbestos removal coordination may take longer. We provide a realistic timeline in your written quote and coordinate scheduling to minimise disruption."
    },
    {
      "question": "What warranty do you offer?",
      "answer": "Every roof replacement is backed by a 10-year workmanship warranty from Vicwest Roofing. Colorbond and other materials carry manufacturer warranties (typically 20–25 years for Colorbond steel). We provide all warranty documentation at project handover."
    },
    {
      "question": "What roofing materials do you use?",
      "answer": "We specialise in Colorbond steel and metal roofing systems from BlueScope and other Australian manufacturers. Colorbond is durable, weather-resistant, and available in a wide range of colours. We'll discuss material options and colour selection during your free quote visit."
    },
    {
      "question": "Do you service Geelong and the Surf Coast as well as Ballarat?",
      "answer": "Yes. We're based in Ballarat and Geelong and cover a 100km radius including Geelong, the Bellarine Peninsula, the Surf Coast, Ballarat, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, and surrounding towns. If you're unsure whether we service your area, call 0403 554 592 to confirm."
    },
    {
      "question": "Can you work with builders on new residential developments?",
      "answer": "Yes. We regularly install new roofs for builders, new residential developments, display homes, and extensions across Ballarat and Western Victoria. We coordinate scheduling with your builder and offer commercial credit accounts for trade customers."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_aria_label": "Frequently asked questions about roofing services",
  "accordion_icon_collapsed": "▸",
  "accordion_icon_expanded": "▾"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Accordion interaction: click question to expand answer, collapse others. Desktop and mobile: single column stack, constrained width for readability. Question text bold, answer text regular weight with comfortable line-height. Icon (▸/▾) left of question or right-aligned.

Block 10 · cta-band · variant split-phone-and-form

Final conversion opportunity before footer.

① ASCII Wireframe

┌──────────────────────────────────────────────────────────────┐
│  H2: Ready to Replace Your Roof?                             │
│  P: Get a free quote within 24 hours                         │
│  ┌──────────────────────┐  ┌──────────────────────────────┐ │
│  │ [Phone icon]         │  │ Or fill out a quick quote:   │ │
│  │ Call 0403 554 592    │  │ [Name] [Phone] [Suburb]      │ │
│  │ 8am–5pm Mon–Fri      │  │ [Get My Free Quote]          │ │
│  └──────────────────────┘  └──────────────────────────────┘ │
└──────────────────────────────────────────────────────────────┘

② Layout Intent

③ Content (visitor-facing 文案)

{
  "h2": "Ready to Replace Your Roof?",
  "intro": "Get a free, detailed quote within 24 hours. No obligation. Quotes often come in below expectations.",
  "phone_block": {
    "label": "Call Us Now",
    "phone": "0403 554 592",
    "hours": "8:00 AM – 5:00 PM, Monday to Friday"
  }
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_heading": "Or Request a Free Quote Online",
  "field_name_label": "Your Name",
  "field_name_placeholder": "e.g. John Smith",
  "field_phone_label": "Phone Number",
  "field_phone_placeholder": "0400 000 000",
  "field_suburb_label": "Your Suburb",
  "field_suburb_placeholder": "e.g. Ballarat, Geelong, Wendouree",
  "submit_button_label": "Get My Free Quote",
  "privacy_line": "We never share your details. Response within 24 hours."
}

⑥ Source Refs (每条 fact 的来源)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Desktop: split 50/50 phone left, form right. Mobile: stack phone above form. Phone block uses large text for number with icon, hours in smaller muted text. Form is compact 3-field inline layout with single CTA button. Background tinted to visually separate from previous section.

Block 1 · hero · variant fullbleed-with-form

Pass the five-second test with service, location, phone action and one strong real roof image. The quick form captures low-friction quote enquiries without replacing the phone CTA.

① ASCII Wireframe

'FULL-BLEED ROOF PHOTO'
'--------------------------------'
'eyebrow'
'H1 large over dark scrim'
'subhead'
'[Call CTA] [Quote CTA]'
'[proof chip] [proof chip] [proof chip]'
'                         [quick quote form]'
'                         name phone suburb service'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Ballarat-based metal roofing specialists",
  "headline": "Metal Roof Replacement and New Roofs Across Ballarat and Western Victoria",
  "subhead": "Vicwest Roofing replaces ageing tile and metal roofs with Colorbond and metal roofing systems, and works from plans for new homes, builders and larger regional projects.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Get a roof quote",
  "secondary_cta_href": "/contact",
  "proof_chips": [
    "10-year workmanship warranty",
    "20+ years' roofing experience",
    "4.1 Google rating from 18 reviews",
    "Based in Delacombe, Ballarat"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_headline": "Quick quote enquiry",
  "form_submit_label": "Request quote call-back",
  "name_placeholder": "Your name",
  "phone_placeholder": "Best phone number",
  "suburb_placeholder": "Suburb or town",
  "service_interest_placeholder": "Roof replacement, new roof, gutters or builder plans",
  "phone_aria": "Call Vicwest Roofing on 0403 554 592",
  "form_aria": "Quick roofing quote enquiry form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use a real roof image, not a crew stock image. Keep the phone CTA more visually dominant than the quote form submit.

Block 2 · trust-bar · variant credential-strip

Surface the strongest trust signals before the visitor scrolls too far. This owns the site-wide trust-bar pattern.

① ASCII Wireframe

'credential strip'
'[licence placeholder] [10-year warranty] [20+ years] [4.1 reviews] [ABN]'
'compact icons + two-line labels'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "items": [
    {
      "label": "VBA licence",
      "sublabel": "Licence number to be confirmed",
      "icon_ref": "badge-check"
    },
    {
      "label": "10-year workmanship warranty",
      "sublabel": "On eligible roof replacements",
      "icon_ref": "shield-check"
    },
    {
      "label": "20+ years' roofing experience",
      "sublabel": "Metal roofing and roof replacement",
      "icon_ref": "hard-hat"
    },
    {
      "label": "4.1 Google rating",
      "sublabel": "From 18 public reviews",
      "icon_ref": "star"
    },
    {
      "label": "ABN 69 622 718 361",
      "sublabel": "VICWEST GROUP PTY LTD",
      "icon_ref": "file-check"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "licence_note": "VBA licence number pending client confirmation",
  "rating_aria": "Google rating 4.1 from 18 reviews"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not use association or insurance logos unless the client supplies proof.

Block 3 · services-grid · variant decision-routing-cards

Help visitors self-select into the correct service path. Cards should be concise and visually distinct, not mini service pages.

① ASCII Wireframe

'What do you need help with?'
'subhead'
'[Old roof card] [New build card] [Gutters card]'
'[Builder plans card] [Project proof card]'
'each card has short copy + arrow link'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Choose the right Vicwest roofing path",
  "subhead": "Start with the job in front of you. The home page gives you the quick route; the service pages carry the detail.",
  "services": [
    {
      "name": "Roof replacements",
      "short_desc": "For ageing, leaking, rusting or tiled roofs that need a full metal or Colorbond replacement.",
      "href": "/roof-replacements"
    },
    {
      "name": "New roofs",
      "short_desc": "For new homes and residential builds where the roof needs to fit the plans, schedule and finish.",
      "href": "/new-roofs"
    },
    {
      "name": "Gutters, fascia and downpipes",
      "short_desc": "For rusted gutters, tired fascia, poor drainage or leaf-guard upgrades around the roof edge.",
      "href": "/gutters"
    },
    {
      "name": "Builders and commercial",
      "short_desc": "For plan-based estimating, unit developments, commercial roofing, cladding and repeat project work.",
      "href": "/builders-commercial"
    },
    {
      "name": "Completed projects",
      "short_desc": "Browse real Vicwest roof work by suburb, roof type and service category before you enquire.",
      "href": "/projects"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "card_link_label": "View details",
  "projects_link_label": "View project proof"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Cards should feel like route selectors, not long service descriptions. Use icons sparingly and make the whole card clickable.

Block 4 · why-us · variant number-led-differentiators

Explain why Vicwest is different using evidence of capacity, process and regional reach.

① ASCII Wireframe

'Why Vicwest works for bigger roof jobs'
'[01 speed] [02 estimating]'
'[03 cleanup] [04 reach]'
'[05 project proof]'
'numbers lead each item'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Built for roof work that needs planning, pace and proof",
  "items": [
    {
      "title": "Two teams when the job needs momentum",
      "body": "Customers mention two Vicwest teams arriving together and moving through removal, battens, sheets, cappings and flashings quickly on suitable jobs.",
      "number": "2 teams"
    },
    {
      "title": "Estimators who can work from plans",
      "body": "For new roofs and builder work, Vicwest uses CAD-trained estimators to turn plans into practical roofing estimates and scheduling conversations.",
      "number": "CAD"
    },
    {
      "title": "Fast replacement outcomes, not vague promises",
      "body": "Real reviews describe roof replacements completed all in one day and tile-to-tin work done in two days, with timing confirmed job by job.",
      "number": "1-2 days"
    },
    {
      "title": "A Ballarat base with regional reach",
      "body": "Vicwest is based in Delacombe and works across Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick and Maryborough.",
      "number": "100km"
    },
    {
      "title": "Proof in named project locations",
      "body": "Project evidence includes Alfredton, Creswick, Wendouree, Highton, Bendigo and Williamstown, so visitors can see real work instead of claims.",
      "number": "6 locations"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "timing_note": "Timing depends on roof size, access, weather and scope.",
  "projects_cta_label": "View completed projects"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use the numbers as visual anchors. Keep this concrete and operational, not values-led.

Block 5 · proof-strip · variant review-snippet-ticker-static

Bridge from claims into evidence without adding a full testimonial wall yet.

① ASCII Wireframe

'static proof strip'
'quote fragment | quote fragment | quote fragment | quote fragment'
'attribution tucked below each fragment'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "items": [
    {
      "metric": "Hayden promptly quoted and measured",
      "label": "Roland Peacock, Hamilton"
    },
    {
      "metric": "clearly detailed and explained",
      "label": "Wayne Watson"
    },
    {
      "metric": "all in one day",
      "label": "Roland Peacock"
    },
    {
      "metric": "Done in two days",
      "label": "Donald Stewart, Wendouree"
    },
    {
      "metric": "a very tidy worksite",
      "label": "Helen Hanson, Creswick"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "aria_label": "Short customer proof snippets from Vicwest Roofing reviews"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this static. Do not animate or rotate; the page has a full review block later.

Block 6 · gallery · variant featured-project-teasers

Show real completed work early enough to support trust and visual transformation.

① ASCII Wireframe

'Featured project work'
'subhead + view all projects link'
'[Alfredton tile to Colorbond] [Creswick heritage roof] [Wendouree tile to tin]'
'[Highton asbestos cement] [Bendigo tile to Colorbond] [Williamstown coastal roof]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Real roof work across Ballarat, regional Victoria and Melbourne's west",
  "subhead": "A small sample of Vicwest project locations. The full projects page carries the larger image gallery and before-and-after proof.",
  "items": [
    {
      "caption": "Alfredton tile-to-Colorbond roof replacement",
      "ref": "PLACEHOLDER-project-alfredton-tile-to-colorbond.jpg"
    },
    {
      "caption": "Creswick heritage-style metal roof replacement",
      "ref": "PLACEHOLDER-project-creswick-heritage-metal-roof.jpg"
    },
    {
      "caption": "Wendouree tile-to-tin roof replacement",
      "ref": "PLACEHOLDER-project-wendouree-tile-to-tin.jpg"
    },
    {
      "caption": "Highton asbestos cement to Colorbond replacement",
      "ref": "PLACEHOLDER-project-highton-colorbond.jpg"
    },
    {
      "caption": "Bendigo tile-to-Colorbond roof replacement",
      "ref": "PLACEHOLDER-project-bendigo-tile-to-colorbond.jpg"
    },
    {
      "caption": "Williamstown tile-to-Colorbond coastal roof",
      "ref": "PLACEHOLDER-project-williamstown-coastal-colorbond.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "cta_label": "View all projects",
  "cta_href": "/projects"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use real project photos only. If final labels need Colorbond colour names, confirm photo metadata before publishing.

Block 7 · service-areas · variant regional-routing-map

Confirm coverage across Western Victoria and send location-driven visitors to the service areas page.

① ASCII Wireframe

'Ballarat based, regional reach'
'intro text'
'[map/region visual] [area chips]'
'Ballarat Geelong Bendigo Bacchus Marsh Daylesford Castlemaine Creswick Maryborough'
'[View service areas]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Based in Ballarat, quoting across Western Victoria",
  "intro": "Vicwest Roofing operates from Delacombe and services Ballarat plus a broad regional area for roof replacements, new roofs, guttering and larger metal roofing work.",
  "areas": [
    "Ballarat",
    "Geelong",
    "Bendigo",
    "Bacchus Marsh",
    "Daylesford",
    "Castlemaine",
    "Creswick",
    "Maryborough"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "cta_label": "View service areas",
  "cta_href": "/service-areas",
  "coverage_note": "Project suitability is assessed by location, scope, access and timing."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Avoid implying instant call-outs across every town. This is a regional routing block, not a suburb SEO page.

Block 8 · reviews · variant three-proof-cards

Own the main testimonial block and show real customer language about anxiety, speed, communication and cleanup.

① ASCII Wireframe

'Customers talk about the things that matter'
'subhead'
'[Rebecca anxiety + quote] [Roland speed + teams] [Helen tidy site + pride]'
'optional smaller link to Google reviews'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Customers mention Hayden, clear quotes, fast work and tidy handover",
  "subhead": "These review excerpts cover the real concerns behind a roof enquiry: whether the job will feel manageable, how long it will take, and whether the site will be left clean.",
  "items": [
    {
      "quote": "Replacing your roof is such an overwhelming thing.",
      "author": "Rebecca Schultz",
      "location": "Location not supplied",
      "rating": "5"
    },
    {
      "quote": "2 teams of trades were here",
      "author": "Roland Peacock",
      "location": "Hamilton",
      "rating": "5"
    },
    {
      "quote": "very early each day and working solidly until knock off time",
      "author": "Helen Hanson",
      "location": "Creswick",
      "rating": "5"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "supporting_fragments": [
    "Quote was well below what we were expecting",
    "Done in two days",
    "clearly detailed and explained",
    "a very tidy worksite"
  ],
  "aria_label": "Customer reviews for Vicwest Roofing"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use exact excerpts only. If the implementation displays star ratings, verify individual review ratings from Google before launch.

Block 9 · cta-band · variant split-homeowner-builder-actions

End the page with two clear paths: call or quote for homeowners, send plans for builders.

① ASCII Wireframe

'Ready to talk roofs?'
'short subhead'
'[Call 0403 554 592]'
'[Homeowner quote] [Builder plans]'
'info email + estimating email small text'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Talk to Vicwest about your roof, quote or plans",
  "subhead": "Call during weekday hours, send a homeowner quote enquiry, or email plans directly to the estimating team.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Homeowners: get a roof quote",
  "secondary_cta_href": "/contact"
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "builder_cta_label": "Builders: send plans",
  "builder_cta_href": "mailto:estimating@vicwestroofing.com.au",
  "homeowner_email": "info@vicwestroofing.com.au",
  "builder_email": "estimating@vicwestroofing.com.au",
  "hours_note": "Monday to Friday, 8:00 AM-5:00 PM",
  "phone_aria": "Call Vicwest Roofing"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Primary visual weight stays on phone. Secondary actions should clearly split homeowner quote and builder estimating paths.

Block 1 · hero · variant fullbleed-builder-with-plan-upload

Signal immediately that builders can send plans and get a roofing estimate.

① ASCII Wireframe

'FULL-BLEED SITE / ROOF FRAME PHOTO'
'------------------------------------------------'
'Breadcrumb / New Roofs'
'H1: New Roofs for Builders and New Homes'
'Subhead: plan estimating + Colorbond + scheduling'
'[Call 0403 554 592] [Send Plans]'
'Proof chips: CAD estimating / Builder scheduling / Warranty'
'Floating mini upload cue: estimating email + file note'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "New roofs, plan takeoffs and builder scheduling",
  "headline": "New Roofs for Builders and New Homes",
  "subhead": "Send your plans to Vicwest Roofing for CAD-based estimating, Colorbond and metal roofing options, and installation scheduling that stays close to build progress.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Send Plans",
  "secondary_cta_href": "mailto:estimating@vicwestroofing.com.au?subject=New%20roof%20plans%20for%20estimating",
  "proof_chips": [
    "CAD-trained estimators",
    "Colorbond metal roofing",
    "Pre and post inspections",
    "Ballarat-based team"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "upload_prompt": "Have plans ready? Send PDF, DWG or image files with the project address and preferred start timeframe.",
  "email_fallback": "Email plans to estimating@vicwestroofing.com.au",
  "primary_cta_aria": "Call Vicwest Roofing on 0403 554 592",
  "secondary_cta_aria": "Email plans to Vicwest Roofing estimating",
  "photo_alt": "New Colorbond metal roof installation on a residential build"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not make this feel like a roof failure page. Use drawings, trusses, roof frames, new Colorbond sheets or clean new-build roofing photography.

Block 2 · spec-callout · variant estimating-requirements

Tell builders exactly what to send and what Vicwest needs for a useful estimate.

① ASCII Wireframe

'SECTION: What to send'
'Left: short intro + email fallback'
'Right: checklist grid'
'[Plans] [Project address] [Scope]'
'[Start timeframe] [Company details] [Upload notes]'
'Bottom note: call for urgent scheduling'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Send the details that make the estimate useful",
  "items": [
    {
      "spec": "Plans upload",
      "value": "Attach the roof plans, elevations and any relevant architectural drawings. PDF is preferred; DWG or image files can be included if available."
    },
    {
      "spec": "Project address",
      "value": "Include the site address or suburb so the estimating team can account for location, access and regional scheduling."
    },
    {
      "spec": "Roofing scope",
      "value": "Tell us whether the request is for metal roofing only, or if it includes fascia, gutters, downpipes, flashings or roof plumbing details."
    },
    {
      "spec": "Cladding scope",
      "value": "If architectural cladding or Colorbond cladding is part of the job, include marked elevations, profiles and any finish notes."
    },
    {
      "spec": "Preferred start timeframe",
      "value": "Share the expected roof-ready date, build stage and any fixed program dates so scheduling can be assessed early."
    },
    {
      "spec": "Company details",
      "value": "Send your business name, contact person, phone, email and ABN if you are enquiring as a builder, developer or trade client."
    },
    {
      "spec": "Email fallback",
      "value": "If the upload fails or the files are large, email estimating@vicwestroofing.com.au with the project name in the subject line."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_label": "Estimating checklist",
  "support_note": "For high-intent builder enquiries, call 0403 554 592 during weekday hours and reference the project name.",
  "upload_helper": "Use clear filenames such as 'Project-Address-Roof-Plans.pdf'."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Make this section feel like a builder-ready checklist. Avoid soft marketing language; the value is clarity before quoting.

Block 3 · process · variant builder-schedule-workflow

Show how Vicwest moves from plans to installation and inspection.

① ASCII Wireframe

'SECTION: From plans to roof install'
'Horizontal timeline desktop / stacked mobile'
'1 Plans received'
'2 CAD estimate'
'3 Builder schedule tracking'
'4 Pre-start inspection'
'5 Installation'
'6 Post inspection'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "From plans received to post-install inspection",
  "subhead": "New roofing work runs on timing. Vicwest’s estimating and installation process is built around plans, builder communication and roof-ready scheduling.",
  "items": [
    {
      "title": "Plans received",
      "body": "Send the drawings, project address, scope and target timeframe through the form or direct to estimating@vicwestroofing.com.au."
    },
    {
      "title": "CAD estimate prepared",
      "body": "CAD-trained estimators work from the plans to prepare a fast residential roofing estimate and identify the roof, fascia, gutter or cladding scope."
    },
    {
      "title": "Builder schedule tracked",
      "body": "The team communicates with the builder or project contact so roofing can be aligned with site progress, access and roof-ready dates."
    },
    {
      "title": "Pre-start inspection",
      "body": "Before installation, Vicwest checks site conditions, access, safety considerations and readiness so the crew can work efficiently."
    },
    {
      "title": "Metal roof installation",
      "body": "Licensed installers complete the Colorbond or metal roofing system, including relevant flashings, fascia, gutters and connected roof plumbing details."
    },
    {
      "title": "Post inspection",
      "body": "A final inspection checks the completed work before handover, with warranty details confirmed through the project paperwork."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "timeline_label": "Builder workflow",
  "cta_after_process_label": "Send Plans",
  "cta_after_process_href": "mailto:estimating@vicwestroofing.com.au?subject=New%20roof%20plans%20for%20estimating"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Timeline should feel like construction programming, not a homeowner reassurance journey. Use step numbers, compact cards and progress-line styling.

Block 4 · product-spotlight · variant new-home-metal-roofing-options

Give builders and owners a concise view of roofing system options without turning into a catalogue.

① ASCII Wireframe

'SECTION: New-home metal roofing options'
'Left: headline + intro + why choose'
'Right: spec list'
'[Colorbond roofing]'
'[Metal profiles]'
'[Fascia + gutters]'
'[Architectural cladding]'
'[Australian conditions]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Metal roofing systems for new residential builds",
  "intro": "Vicwest supplies and installs new Colorbond and metal roofing systems for homes designed around Australian conditions, clean rooflines and coordinated exterior finishes.",
  "specs": [
    "Colorbond metal roofing for new homes and residential developments",
    "Roof profiles selected to suit the plans, pitch, drainage and visual style",
    "Fascia, guttering and downpipe integration for a complete roof edge",
    "Custom flashings around penetrations, valleys and junctions where required",
    "Architectural cladding and Colorbond cladding scopes when included in the drawings",
    "Colour coordination across roof sheets, fascia, gutters and cladding elements"
  ],
  "why_choose": "For builders, the benefit is fewer handover gaps between estimating, roof installation and connected roof plumbing details. For owners, the result is a new metal roof that suits the home’s design instead of being treated as an afterthought."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "section_label": "Roofing options",
  "note": "Supplier names and product partnerships should only be added after client confirmation.",
  "project_link_label": "View project examples",
  "project_link_href": "/projects"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep it concise. This is not a product catalogue; it should help builders and owners understand the connected roof system.

Block 5 · case-study · variant builder-project-examples

Demonstrate that Vicwest has handled new-home and builder-facing work.

① ASCII Wireframe

'SECTION: Builder and new-home project examples'
'Header + short caution note'
'Card 1: Display Homes / Lucas / roofing'
'Card 2: Ingenia Homes / location label / roofing'
'Card 3: Gordon / residential roofing'
'Card 4: Scarsdale / residential roofing'
'[View Projects] [Send Plans]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Project proof for new-home and builder-facing work",
  "projects": [
    {
      "project_name": "Display Homes roofing",
      "location": "Lucas",
      "scope": "New-home metal roofing project label from Vicwest gallery assets",
      "outcome": "A project suited to showing builder-facing work, roofline presentation and repeatable new-home delivery.",
      "details": "Use this card with confirmed project imagery and avoid naming the builder unless Vicwest has permission to publish the client relationship."
    },
    {
      "project_name": "Ingenia Homes roofing",
      "location": "Project location to confirm",
      "scope": "Residential development or builder-facing metal roofing project label from Vicwest gallery assets",
      "outcome": "Shows capacity for planned residential work beyond one-off homeowner replacement jobs.",
      "details": "Treat the name as a gallery label until permissions, exact location and scope are confirmed by Vicwest."
    },
    {
      "project_name": "New residential roofing",
      "location": "Gordon",
      "scope": "New roof or residential metal roofing project label from image assets",
      "outcome": "Supports regional project coverage and visual proof of completed metal roofing work.",
      "details": "Use suburb, roof type, Colorbond colour and year once the photo set is labelled."
    },
    {
      "project_name": "New residential roofing",
      "location": "Scarsdale",
      "scope": "New roof or residential metal roofing project label from image assets",
      "outcome": "Adds project evidence outside central Ballarat while keeping the claim tied to actual photo assets.",
      "details": "Confirm final scope wording before launch if this is a replacement rather than a new-build roof."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "card_label": "Project example",
  "permission_note": "Client names and exact scopes to be confirmed before publication.",
  "primary_link_label": "View Projects",
  "primary_link_href": "/projects",
  "secondary_link_label": "Send Plans",
  "secondary_link_href": "mailto:estimating@vicwestroofing.com.au?subject=New%20roof%20plans%20for%20estimating"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use real project photos only. The cards should feel like evidence labels, not full case-study storytelling.

Block 6 · faq · variant builder-estimating-faq

Answer operational questions before builders send plans.

① ASCII Wireframe

'SECTION: Builder estimating FAQ'
'Left: headline + contact route'
'Right: accordion list'
'Q plans formats'
'Q turnaround'
'Q scheduling'
'Q inspections'
'Q credit accounts'
'Q warranty'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Builder estimating questions before you send plans",
  "items": [
    {
      "q": "Can builders send plans directly for estimating?",
      "a": "Yes. Send plans through the page form or email estimating@vicwestroofing.com.au. Include the project address, roofing scope, cladding scope if relevant, preferred start timeframe and company details."
    },
    {
      "q": "What plan formats should we upload?",
      "a": "PDF roof plans and elevations are the best starting point. DWG files, marked-up drawings and image files can also help if they show roof pitch, profiles, cladding areas, fascia, gutters or complex junctions."
    },
    {
      "q": "Does Vicwest use CAD estimating?",
      "a": "Yes. The New Roofs service information states that Vicwest estimators are trained in the latest CAD software and provide fast residential estimates from plans."
    },
    {
      "q": "How quickly will we receive an estimate?",
      "a": "Turnaround depends on scope, file clarity, project size and current estimating load. The fastest way to avoid delays is to send complete plans, site address, scope notes and the roof-ready timeframe in the first enquiry."
    },
    {
      "q": "Can Vicwest schedule around builder progress?",
      "a": "Yes. Builder communication is part of the new-roof process. Vicwest follows build progress and works to integrate the roofing stage into the construction schedule where site readiness, weather and materials allow."
    },
    {
      "q": "Are pre-start inspections included?",
      "a": "Vicwest’s new-roof process includes pre inspections to check safety, efficiency and standards before installation begins. Site access, roof readiness and any project constraints can be reviewed at this stage."
    },
    {
      "q": "Is there a post-installation inspection?",
      "a": "Yes. Post inspections are listed as part of the new-roof process, helping check the completed roofing work before handover and supporting a cleaner close-out for builders and owners."
    },
    {
      "q": "Can we include fascia, gutters or architectural cladding in the same request?",
      "a": "Yes. Vicwest’s broader scope includes fascia, guttering, downpipes, architectural cladding and Colorbond cladding. Mark these areas clearly on the plans so the estimate covers the right trade scope."
    },
    {
      "q": "Do you offer credit accounts for builders?",
      "a": "Vicwest has a credit application pathway for business purposes, including ABN, director or proprietor details and trade credit references. Ask about credit account requirements when you send your plans."
    },
    {
      "q": "What warranty applies to new roofing work?",
      "a": "The New Roofs page states that all work is backed by a comprehensive warranty. Roof replacement pages also reference a 10-year workmanship warranty. Confirm exact warranty terms in the written quote for your project."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "accordion_aria_label": "Builder estimating frequently asked questions",
  "contact_note": "For estimating, email estimating@vicwestroofing.com.au. For urgent scheduling questions, call 0403 554 592 during weekday hours.",
  "credit_link_label": "Ask about credit accounts",
  "credit_link_href": "/builders-commercial"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use accordion treatment. Keep answers operational and concise; this FAQ should reduce back-and-forth before plans are sent.

Block 7 · lead-form · variant send-plans-form

Convert builder traffic into estimating enquiries with the right fields.

① ASCII Wireframe

'SECTION: Send plans form'
'Left: headline + SLA + phone'
'Right: form'
'Company / Contact / Phone / Email'
'ABN optional / Project address'
'Upload plans / Scope / Start timeframe'
'Credit account interest'
'[Send Plans]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Send plans for a new roof estimate",
  "subhead": "Upload the plans, tell us the roofing or cladding scope, and include the roof-ready timeframe. Vicwest will review the enquiry and respond through the estimating pathway.",
  "fields": [
    {
      "name": "company",
      "label": "Company",
      "placeholder": "Builder or company name",
      "helper": "Use your trading name if different from the legal entity.",
      "required": true
    },
    {
      "name": "contact_name",
      "label": "Contact name",
      "placeholder": "Name of project contact",
      "helper": "The person Vicwest should speak with about plans and timing.",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "placeholder": "0400 000 000",
      "helper": "For quick clarification on scope or scheduling.",
      "required": true
    },
    {
      "name": "email",
      "label": "Email",
      "placeholder": "name@company.com.au",
      "helper": "Estimate correspondence will be sent here.",
      "required": true
    },
    {
      "name": "abn",
      "label": "ABN",
      "placeholder": "Optional",
      "helper": "Optional for first enquiry; required for credit account discussions.",
      "required": false
    },
    {
      "name": "project_address",
      "label": "Project address",
      "placeholder": "Street address or suburb",
      "helper": "Include the site address if available.",
      "required": true
    },
    {
      "name": "plans_upload",
      "label": "Plans upload",
      "placeholder": "Upload roof plans, elevations or marked-up drawings",
      "helper": "If files are too large, email estimating@vicwestroofing.com.au with the project name.",
      "required": true
    },
    {
      "name": "scope",
      "label": "Scope",
      "placeholder": "Roofing, fascia, gutters, downpipes, cladding or other notes",
      "helper": "List the parts of the roof package you want included.",
      "required": true
    },
    {
      "name": "preferred_start_timeframe",
      "label": "Preferred start timeframe",
      "placeholder": "e.g. Roof-ready late July, frame due in 6 weeks",
      "helper": "Share the expected build stage or roof-ready date.",
      "required": true
    },
    {
      "name": "credit_account_interest",
      "label": "Interested in a credit account?",
      "placeholder": "Yes / No / Discuss later",
      "helper": "Credit is for business purposes and may require a separate application.",
      "required": false
    },
    {
      "name": "message",
      "label": "Project notes",
      "placeholder": "Add any access, staging, product or colour notes",
      "helper": "Include anything that affects estimating or scheduling.",
      "required": false
    }
  ],
  "submit_label": "Send Plans",
  "trust_list": [
    "CAD-trained estimating team",
    "Builder scheduling around site progress",
    "Pre and post inspections",
    "Comprehensive warranty on new roofing work",
    "Call 0403 554 592 for high-intent enquiries"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "privacy_note": "Your details are used to respond to your roofing estimate enquiry. Project files are handled for estimating and scheduling purposes.",
  "response_sla": "Vicwest reviews estimating enquiries during weekday business hours, Monday to Friday 8:00 AM-5:00 PM.",
  "success_message": "Thanks. Your plans have been sent to Vicwest Roofing for estimating review.",
  "phone_label": "Prefer to speak first? Call 0403 554 592",
  "email_fallback": "Email fallback: estimating@vicwestroofing.com.au",
  "submit_aria": "Send new roof plans to Vicwest Roofing"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This is a builder form, not the homeowner quote form. Group fields tightly, keep phone visible, and make file upload feel central.

Block 1 · hero · variant fullbleed-visual-proof

Open with the strongest completed roof image and make the page feel like proof, not sales copy.

① ASCII Wireframe

'FULL BLEED COMPLETED ROOF PHOTO'
'................................'
' bottom-left overlay'
' eyebrow'
' H1'
' short subhead'
' [Call] [Filter projects]'
' proof chips'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Real Vicwest roofing projects",
  "headline": "Real Roof Projects Across Ballarat and Western Victoria",
  "subhead": "Browse completed Colorbond roof replacements, new roofs and builder projects by suburb, service and roof type.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Filter Projects",
  "secondary_cta_href": "#project-gallery",
  "proof_chips": [
    "Real project photos",
    "Ballarat and Western Victoria",
    "Colorbond metal roofing",
    "Roof replacements"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "aria_primary_cta": "Call Vicwest Roofing on 0403 554 592",
  "aria_secondary_cta": "Jump to the project gallery filters",
  "image_note": "Use the strongest verified completed roof image, ideally a wide Colorbond replacement roof with clear street context."
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep text minimal. This block should feel like evidence first and sales copy second.

Block 2 · gallery · variant filterable-edge-to-edge-grid

Own the site's main visual archive with filters by service, location and roof type.

① ASCII Wireframe

'section label + headline'
'filter row: service | location | roof type | colour'
'[image][image][image][image]'
'[label][label][label][label]'
'[image][image][image][image]'
'[label][label][label][label]'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Project Gallery",
  "subhead": "Filter real Vicwest work by suburb, service, roof type and verified Colorbond colour.",
  "items": [
    {
      "caption": "Alfredton | Roof replacement | Tile-to-Colorbond | Monument",
      "ref": "alfredton-monument-tile-to-colorbond-roof-replacement.jpg"
    },
    {
      "caption": "Creswick | Heritage roof replacement | Corrugated metal | Colour to verify",
      "ref": "creswick-heritage-cottage-corrugated-roof-replacement.jpg"
    },
    {
      "caption": "Wendouree | Roof replacement | Tile-to-tin | Colour to verify",
      "ref": "wendouree-tile-to-tin-roof-replacement.jpg"
    },
    {
      "caption": "Highton | Asbestos roof replacement | Super Six to Colorbond | Colour to verify",
      "ref": "highton-asbestos-super-six-colorbond-roof-replacement.jpg"
    },
    {
      "caption": "Bendigo | Roof replacement | Tile-to-Colorbond | Colour to verify",
      "ref": "bendigo-tile-to-colorbond-roof-replacement.jpg"
    },
    {
      "caption": "Williamstown | Roof replacement | Tile-to-Colorbond | Coastal conditions",
      "ref": "williamstown-coastal-tile-to-colorbond-roof-replacement.jpg"
    },
    {
      "caption": "Scarsdale | Metal roofing project | Roof type to verify | Colour to verify",
      "ref": "scarsdale-metal-roofing-project.jpg"
    },
    {
      "caption": "Gordon | Metal roofing project | Roof type to verify | Colour to verify",
      "ref": "gordon-metal-roofing-project.jpg"
    },
    {
      "caption": "Lucas | New roof project | Metal roof | Colour to verify",
      "ref": "lucas-new-metal-roof-project.jpg"
    },
    {
      "caption": "Display Homes | New roofs | Builder roofing | Colour to verify",
      "ref": "display-homes-builder-new-roofs.jpg"
    },
    {
      "caption": "Ingenia Homes | Builder project | Metal roofing | Colour to verify",
      "ref": "ingenia-homes-builder-metal-roofing.jpg"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "filter_service_label": "Service",
  "filter_location_label": "Location",
  "filter_roof_type_label": "Roof type",
  "filter_colour_label": "Colorbond colour",
  "filter_all_label": "All projects",
  "card_cta_label": "View related service",
  "empty_state": "No project photos match those filters yet. Clear filters to see the full Vicwest gallery.",
  "alt_text_pattern": "{suburb} {service category} by Vicwest Roofing, showing {roof type} and {Colorbond colour if verified}"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This is the main gallery for the site. Keep captions compact and let filters carry the browsing experience.

Block 3 · before-after · variant roof-transformation-sliders

Show the visual change that reviews describe as making an old house look new again.

① ASCII Wireframe

'headline'
'[slider or side-by-side pair] [slider or side-by-side pair]'
' before label            after label'
'[comparison card]        [comparison card]'
'small note: verified pairs only'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Roof Transformations",
  "pairs": []
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "verified_pair_note": "Use true before-and-after photo pairs only. Where a matching pair is not available, show side-by-side completed project comparisons instead.",
  "comparison_heading": "Project comparisons",
  "comparison_cards": [
    {
      "label": "Tile-to-Colorbond",
      "caption": "Compare older tiled roofs with completed Colorbond replacements in Alfredton, Wendouree and Bendigo."
    },
    {
      "label": "Old iron replacement",
      "caption": "Show ageing corrugated iron beside completed replacement work where verified project photos exist."
    },
    {
      "label": "Heritage cottage work",
      "caption": "Use Creswick imagery to show retained character, new metal roofing and careful roofline detailing."
    }
  ],
  "aria_slider": "Before and after roof replacement comparison"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not build fake before-after sliders from unrelated images. If the client supplies matched pairs later, populate the pairs array and activate sliders.

Block 4 · case-study · variant featured-project-deep-links

Give a handful of projects enough context to support SEO and conversion.

① ASCII Wireframe

'headline'
'[case card image] [case card image] [case card image]'
' location        location        location'
' original roof   original roof   original roof'
' new system      new system      new system'
' complexity      complexity      complexity'
' service link    service link    service link'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Featured Project Notes",
  "projects": [
    {
      "project_name": "Alfredton Monument Colorbond Replacement",
      "location": "Alfredton",
      "scope": "Tile roof replaced with Colorbond metal roofing in Monument.",
      "outcome": "A cleaner, lower-maintenance metal roof finish with sharper street appeal.",
      "details": "Original roof: ageing tile. New system: Colorbond metal roofing, Monument. Complexity: full tile-to-Colorbond replacement. Link: /roof-replacements"
    },
    {
      "project_name": "Creswick Heritage Cottage Roof",
      "location": "Creswick",
      "scope": "Ageing corrugated roof replacement on a heritage-style cottage.",
      "outcome": "The home keeps its period character while gaining a stronger metal roof system.",
      "details": "Original roof: old corrugated iron. New system: metal roofing profile to suit heritage character. Complexity: chimneys, verandah lines, solar and roof penetrations to manage. Link: /roof-replacements"
    },
    {
      "project_name": "Wendouree Tile-to-Tin",
      "location": "Wendouree",
      "scope": "Tile roof converted to tin roofing.",
      "outcome": "A fast visual transformation from older tiled roof to a finished metal roof.",
      "details": "Original roof: tile. New system: tin or metal roofing. Complexity: full conversion from tile to metal. Link: /roof-replacements"
    },
    {
      "project_name": "Highton Asbestos Roof Replacement",
      "location": "Highton",
      "scope": "Asbestos cement Super Six sheeting removed and replaced with Colorbond metal roofing.",
      "outcome": "A compliant replacement path with new sarking, anticon and custom flashings.",
      "details": "Original roof: asbestos cement Super Six sheeting. New system: Colorbond metal roofing. Complexity: licensed removal, containment, transport, disposal and independent clearance certificate referenced in the supplied case study. Link: /roof-replacements"
    },
    {
      "project_name": "Williamstown Coastal Replacement",
      "location": "Williamstown",
      "scope": "Tile roof replaced with Colorbond metal roofing for coastal conditions.",
      "outcome": "A metal roof upgrade specified for a harsher coastal setting.",
      "details": "Original roof: tile. New system: Colorbond metal roofing. Complexity: coastal exposure and detailing. Link: /roof-replacements"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "card_link_roof_replacements": "View roof replacement service",
  "card_link_new_roofs": "View new roofs",
  "card_link_builders": "View builders and commercial",
  "label_original": "Original roof",
  "label_new": "New system",
  "label_complexity": "Complexity"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep these cards compact. They should support SEO and routing, not become full service explanations.

Block 5 · cta-band · variant quote-from-project

Let users request a quote after choosing a project similar to their own.

① ASCII Wireframe

'wide dark band / project photo crop'
'headline'
'subhead mentioning project style or suburb'
'[Call 0403 554 592] [Use quote form]'
'small note: mention the project you liked'

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Seen a roof similar to yours?",
  "subhead": "Call Vicwest or use the quote form and mention the suburb, roof style or project photo that matches your place.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Open Quote Form",
  "secondary_cta_href": "/contact#quote-form"
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_helper": "In your enquiry, mention the project suburb or roof style so the team can understand what you are comparing.",
  "aria_primary_cta": "Call Vicwest Roofing about a project similar to yours",
  "aria_secondary_cta": "Open the Vicwest Roofing quote form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

CTA should feel like the natural next step after browsing proof, not a generic urgency message.

Block 1 · hero · variant fullbleed-with-form

Speak directly to homeowners replacing a major roof and collect a fast enquiry with phone first.

① ASCII Wireframe

------------------------------------------------
'FULL-BLEED ROOF PHOTO WITH DARK SCRIM'
'
'  Eyebrow
'  H1 roof replacement Ballarat
'  Subhead
'  [Call CTA] [Quote CTA]
'  proof chips
'
'                         [Quick quote form]
'                         name / phone / suburb / service
------------------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Ballarat-based Colorbond metal roofing",
  "headline": "Roof Replacement in Ballarat and Western Victoria",
  "subhead": "Vicwest Roofing replaces ageing tile, iron, metal and asbestos cement roofs with Colorbond metal roofing systems, managing the job from old roof removal through battens, sarking, anticon, flashings and tidy handover.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Get a Roof Replacement Quote",
  "secondary_cta_href": "#replacement-quote",
  "proof_chips": [
    "10-year workmanship warranty",
    "Tile-to-tin and tile-to-Colorbond",
    "Projects in Wendouree, Alfredton, Creswick and Bendigo",
    "Old roof removal and clean handover"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "form_heading": "Fast roof replacement enquiry",
  "name_placeholder": "Your name",
  "phone_placeholder": "Best phone number",
  "suburb_placeholder": "Suburb or town",
  "service_placeholder": "Current roof type",
  "submit_label": "Request a call back",
  "aria_primary_cta": "Call Vicwest Roofing on 0403 554 592",
  "aria_secondary_cta": "Go to the roof replacement quote form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use a real Vicwest roof photo, not a stock crew image. Keep phone CTA visually dominant and make the form four fields max in the hero.

Block 2 · spec-callout · variant symptoms-and-risk-band

Define when a roof is ready for replacement and why delays become expensive or disruptive.

① ASCII Wireframe

----------------------------------------
' H2: Is your roof ready to replace?'
' intro copy'
'
' [Leaking] [Rusting] [Weathered]
' [Storm damage] [Ageing tiles]
' [Suspected asbestos]
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "When an old roof stops being worth patching",
  "items": [
    {
      "spec": "Leaking inside",
      "value": "Water marks, recurring ceiling leaks or damp around penetrations can mean the roof system is failing, not just one sheet or tile."
    },
    {
      "spec": "Rusting metal",
      "value": "Rust around laps, valleys, screws, flashings or gutters can spread into larger water-entry points if the roof is left too long."
    },
    {
      "spec": "Weathered roof surface",
      "value": "Faded, brittle, noisy or loose roofing often points to age, movement and worn fixings that need a full-site measure."
    },
    {
      "spec": "Storm-damaged sections",
      "value": "Storm damage can expose weak battens, loose flashings and ageing roof edges. A replacement quote should separate urgent risk from long-term work."
    },
    {
      "spec": "Ageing tiles",
      "value": "Concrete tile roofs can become heavy, cracked and hard to keep watertight. Tile-to-Colorbond is a common upgrade pathway for Vicwest projects."
    },
    {
      "spec": "Suspected asbestos cement",
      "value": "Older asbestos cement roofing needs careful compliance handling. Confirm removal, containment, disposal and clearance requirements in the written quote."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "supporting_note": "No fixed prices are shown because roof size, access, material choice, asbestos risk, solar panels and weather all affect the quote.",
  "link_label": "See replacement projects",
  "link_href": "/projects"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This block should read like a homeowner diagnostic band, not a services grid. Avoid alarmist language.

Block 3 · process · variant replacement-sequence

Make the job feel controlled by showing the exact order of work.

① ASCII Wireframe

----------------------------------------
' H2: The replacement sequence'
' subhead'
'
' 01 Measure and quote
' 02 Confirm roof details
' 03 Remove old roof
' 04 Battens, sarking, anticon
' 05 Sheets, caps, flashings
' 06 Clean handover
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "A roof replacement should have a clear order",
  "subhead": "Before work starts, Vicwest confirms the roof type, profile, colour, access, solar panels, chimneys, verandahs and any asbestos concern so the crew can plan the changeover properly.",
  "items": [
    {
      "title": "1. Site measure and written quote",
      "body": "Hayden or the Vicwest team measures the roof, checks access and explains the replacement scope so you know what is included before committing."
    },
    {
      "title": "2. Confirm profile, colour and roof details",
      "body": "Choose your metal roof profile and Colorbond colour, then flag solar panels, chimneys, aerials, valleys, verandahs and any areas that have leaked before."
    },
    {
      "title": "3. Remove the old roof",
      "body": "The existing tiles, iron, metal sheets or other roof covering are removed in a planned sequence so the home is not left exposed longer than needed."
    },
    {
      "title": "4. Replace weakened battens and install sarking or anticon",
      "body": "Weakened or damaged battens are replaced where required, then sarking and anticon are installed where specified for the roof system."
    },
    {
      "title": "5. Fit sheets, caps, valleys and custom flashings",
      "body": "New Colorbond or metal roofing sheets are installed with ridge cappings, valleys and custom flashings around penetrations, chimneys and verandahs."
    },
    {
      "title": "6. Clean site handover",
      "body": "The crew removes debris, checks the roof finish and hands over the completed work with warranty details confirmed in your quote."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "timeline_note": "Weather, access, roof size, asbestos requirements and solar coordination can change timing.",
  "cta_label": "Book a measure",
  "cta_href": "#replacement-quote"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use numbers and plain labels. This should reduce anxiety by making the replacement feel sequenced and predictable.

Block 4 · product-spotlight · variant colorbond-and-metal-system

Explain the roof system components so the page is not only sales language.

① ASCII Wireframe

----------------------------------------
' H2: What goes into the new roof'
' intro'
'
' [Colorbond sheets] [Sarking]
' [Anticon] [Custom flashings]
' [Ridge cappings] [Valleys]
' [Chimneys] [Verandahs]
'
' why choose copy'
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "The new roof is more than the visible sheets",
  "intro": "A good replacement roof is a complete metal roofing system. Vicwest looks at the structure under the old roof, the weather barrier, the insulation layer, the sheet profile and the flashings that keep water away from joins and penetrations.",
  "specs": [
    "Colorbond metal roofing: the visible roof surface, selected by profile and colour to suit the home.",
    "Sarking: a secondary weather barrier installed under the roof sheets where specified.",
    "Anticon: insulation blanket used in metal roofing systems where required for thermal and condensation performance.",
    "Custom flashings: folded metal pieces used around chimneys, walls, penetrations, verandahs and tricky junctions.",
    "Ridge cappings: the metal caps that finish and seal the roof ridge lines.",
    "Valleys: roof channels that need careful detailing because they carry concentrated water flow.",
    "Chimneys and penetrations: areas that often need custom flashing because water tends to find weak joins.",
    "Verandahs and roof edges: older homes can need careful tie-ins where roof planes and additions meet."
  ],
  "why_choose": "For homeowners comparing quotes, ask what is included beyond the roof sheets: old roof removal, weakened battens, sarking, anticon, flashings, caps, cleanup and warranty wording should all be clear."
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "spec_table_label": "Roof system components",
  "cta_label": "Ask what your quote includes",
  "cta_href": "#replacement-quote"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

This is an education block. Use simple component labels and avoid brand certification badges unless supplied by Vicwest.

Block 5 · case-study · variant homeowner-proof-stack

Show similar real outcomes before asking for conversion.

① ASCII Wireframe

----------------------------------------
' H2: Real replacement outcomes'
'
' [Case card: Wendouree]
' [Case card: Hamilton]
' [Case card: Creswick]
'
' Link: View more projects'
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Homeowners use Vicwest for the jobs that feel too big to leave vague",
  "projects": [
    {
      "project_name": "Tile-to-tin replacement",
      "location": "Wendouree",
      "scope": "Old tile roof converted to metal roofing.",
      "outcome": "Completed in two days, with the customer recommending Vicwest 100%.",
      "details": "Donald Stewart described the job as \"going from tile to tin in Wendouree\" and said it was \"Done in two days\"."
    },
    {
      "project_name": "Two-team roof replacement",
      "location": "Hamilton",
      "scope": "Old roof removal, new battens, sisal, sheets, caps and flashings.",
      "outcome": "Two teams completed the replacement in one day after Hayden quoted and measured.",
      "details": "Roland Peacock’s review is strong logistics proof: \"2 teams of trades were here\" and the roof work was completed \"all in one day\"."
    },
    {
      "project_name": "Old cottage metal roof replacement",
      "location": "Creswick",
      "scope": "Rusting old iron roof on a cottage with parts over 100 years old, including solar panel coordination.",
      "outcome": "A tidy site, preserved character and a finished roof the customer said showed pride in workmanship.",
      "details": "Helen Hanson described early starts, solid workdays, a very tidy worksite, debris removed and help finding an aerial installer to avoid new roof penetrations."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "link_label": "View more roof replacement projects",
  "link_href": "/projects",
  "card_cta_label": "Ask about a similar replacement",
  "card_cta_href": "#replacement-quote"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this narrative and location-specific. Link to the projects page rather than expanding into a full gallery here.

Block 6 · comparison-table · variant vicwest-vs-small-crew

Differentiate Vicwest without attacking competitors by comparing process capability.

① ASCII Wireframe

----------------------------------------
' H2: What to compare in roof quotes'
'
' Feature | Vicwest process | Ask any roofer
' Measure
' Written scope
' Crew capacity
' Handover
' Warranty
' Project evidence
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Use the quote process to compare roofers properly",
  "columns": [
    "Feature",
    "Vicwest Roofing",
    "What to check with any roofer"
  ],
  "rows": [
    {
      "feature": "Site measure",
      "values": [
        "Hayden and the team are repeatedly mentioned for prompt quoting, measuring and explaining the job.",
        "Will the person quoting inspect the roof, access, penetrations, roof edges and known leak points?"
      ]
    },
    {
      "feature": "Written scope",
      "values": [
        "Replacement quotes should make the inclusions clear: old roof removal, battens, sarking, anticon, sheets, caps, flashings and cleanup.",
        "Does the quote clearly state what is included and what is excluded?"
      ]
    },
    {
      "feature": "Crew capacity",
      "values": [
        "Reviews mention two teams of trades and same-day or two-day outcomes on suitable replacement jobs.",
        "How many people will be onsite, and how long will your home be exposed during changeover?"
      ]
    },
    {
      "feature": "Site handover",
      "values": [
        "Customers mention cleanups, debris removed and tidy worksites after replacement.",
        "Who removes old roofing materials, offcuts, packaging and site debris?"
      ]
    },
    {
      "feature": "Warranty wording",
      "values": [
        "Vicwest advertises a 10-year workmanship warranty on eligible roof replacements, with details to confirm in the written quote.",
        "Is the warranty for workmanship, materials, or both, and what conditions apply?"
      ]
    },
    {
      "feature": "Project evidence",
      "values": [
        "Named replacement proof includes Wendouree, Hamilton, Creswick, Alfredton, Bendigo and Williamstown.",
        "Can you see similar completed jobs, not just general claims?"
      ]
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "table_caption": "Comparison points for homeowners reviewing roof replacement quotes",
  "cta_label": "Get a clearly detailed roof quote",
  "cta_href": "#replacement-quote"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not frame this as Vicwest versus bad roofers. Frame it as a practical homeowner comparison checklist.

Block 7 · warranty-detail · variant workmanship-warranty-explainer

Clarify the advertised 10-year workmanship warranty and reduce buyer risk.

① ASCII Wireframe

----------------------------------------
' H2: 10-year workmanship warranty'
' intro'
'
' Coverage list'
' Confirmation list'
' Exclusions needing quote confirmation'
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "10-year workmanship warranty on eligible roof replacements",
  "intro": "Vicwest advertises a 10-year workmanship warranty for eligible roof replacements. For a homeowner, the important detail is understanding the difference between workmanship, which relates to installation, and manufacturer material warranties, which relate to the products used.",
  "coverage_items": [
    "Workmanship warranty advertised for eligible roof replacement work.",
    "Warranty details should be confirmed in the written quote before work begins.",
    "Material warranties for Colorbond or other products should be checked separately against the manufacturer’s terms.",
    "Your quote should state the roof replacement scope, including battens, sarking, anticon, flashings, caps and cleanup where included."
  ],
  "exclusions": [
    "Exact warranty conditions need Vicwest confirmation in the written quote.",
    "Manufacturer material warranty terms are separate from workmanship warranty terms.",
    "Existing structural issues, access constraints, solar work, asbestos requirements or works by others may affect scope and responsibility.",
    "Asbestos removal, containment, disposal and clearance wording must be confirmed before publication and before work proceeds."
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "cta_label": "Confirm warranty details in your quote",
  "cta_href": "#replacement-quote",
  "small_print": "Warranty wording should be checked against the final Vicwest quote."
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Keep this sober and clear. Do not use shield clichés or imply coverage beyond the written quote.

Block 8 · reviews · variant replacement-specific-quotes

Use only reviews directly about roof replacement outcomes.

① ASCII Wireframe

----------------------------------------
' H2: Replacement reviews'
' subhead'
'
' [Quote Rebecca]
' [Quote Roland]
' [Quote Donald]
' [Quote Helen]
' [Quote Wayne]
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "What homeowners say after the roof is replaced",
  "subhead": "These reviews are specific to the concerns that matter on replacement jobs: feeling overwhelmed, quote clarity, speed, cleanup, tidy worksites and the final transformation.",
  "items": [
    {
      "quote": "Replacing your roof is such an overwhelming thing.",
      "author": "Rebecca Schultz",
      "location": "Roof replacement customer",
      "rating": "5"
    },
    {
      "quote": "2 teams of trades were here",
      "author": "Roland Peacock",
      "location": "Hamilton",
      "rating": "5"
    },
    {
      "quote": "all in one day",
      "author": "Roland Peacock",
      "location": "Hamilton",
      "rating": "5"
    },
    {
      "quote": "going from tile to tin in Wendouree",
      "author": "Donald Stewart",
      "location": "Wendouree",
      "rating": "5"
    },
    {
      "quote": "Done in two days",
      "author": "Donald Stewart",
      "location": "Wendouree",
      "rating": "5"
    },
    {
      "quote": "clearly detailed and explained",
      "author": "Wayne Watson",
      "location": "Roof replacement customer",
      "rating": "5"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "review_note": "Review snippets are quoted from supplied customer review material.",
  "cta_label": "Get a quote like these customers did",
  "cta_href": "#replacement-quote"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Because the supplied verbatim review array is empty, keep snippets short and only use phrases quoted in the brief. Do not expand them into full testimonials.

Block 9 · faq · variant replacement-faq

Answer the highest-risk homeowner questions before contact.

① ASCII Wireframe

----------------------------------------
' H2: Roof replacement questions'
'
' accordion Q1 timeline'
' accordion Q2 tile to Colorbond'
' accordion Q3 asbestos'
' ... 12 total'
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Roof replacement questions homeowners ask before booking",
  "items": [
    {
      "q": "How long does a roof replacement take?",
      "a": "Timing depends on roof size, access, weather, roof condition, solar panels, asbestos requirements and material availability. Real reviews mention suitable Vicwest jobs completed in one day with two teams and tile-to-tin work in Wendouree done in two days. Your written quote should confirm the expected timing for your property."
    },
    {
      "q": "Can Vicwest replace a tile roof with Colorbond?",
      "a": "Yes. The source material includes tile-to-Colorbond projects in Alfredton and Bendigo, plus a Wendouree review describing a tile-to-tin conversion. The usual pathway is old tile removal, checking and replacing weakened battens where required, then installing sarking, anticon, Colorbond sheets, ridge cappings and flashings."
    },
    {
      "q": "What happens to the old roof?",
      "a": "Old roofing is removed as part of the replacement scope where included in the quote. Ask for the written quote to confirm removal, disposal, cleanup and any special handling requirements, especially if the roof is suspected asbestos cement."
    },
    {
      "q": "What if my roof might contain asbestos?",
      "a": "Older asbestos cement roofing needs strict compliance handling. The Highton case study mentions licensed removal, containment, transport, disposal and an independent clearance certificate. Before publishing final asbestos claims or starting work, Vicwest should confirm whether removal is handled in-house or by licensed asbestos subcontractors."
    },
    {
      "q": "Do I need to remove solar panels first?",
      "a": "Solar panels need to be discussed before the quote is finalised. Helen Hanson’s Creswick review mentions solar panels being removed and replaced during the job. Your quote should clarify who coordinates solar removal, storage, reinstatement and any electrical work."
    },
    {
      "q": "What is anticon and do I need it?",
      "a": "Anticon is an insulation blanket used under metal roofing where specified. It can help with thermal and condensation performance, but whether it is needed depends on the roof system and quote scope. Ask Vicwest to confirm sarking and anticon inclusions in writing."
    },
    {
      "q": "Will the crew replace battens?",
      "a": "The replacement process described in the source material includes replacing weakened or damaged battens where required. The quote should state whether batten replacement is included, provisional or only done where damaged sections are found after roof removal."
    },
    {
      "q": "What does the 10-year workmanship warranty cover?",
      "a": "Vicwest advertises a 10-year workmanship warranty on eligible roof replacements. Workmanship relates to installation, while manufacturer material warranties are separate. Confirm the exact warranty terms, conditions and exclusions in your written quote."
    },
    {
      "q": "What happens if the weather changes?",
      "a": "Roof replacement is weather-dependent because the old roof has to come off before the new system goes on. Timing may shift for rain, wind or unsafe conditions. Your quote and booking should allow for sensible weather planning rather than rushing exposure risk."
    },
    {
      "q": "Will the site be cleaned after the job?",
      "a": "Customer reviews repeatedly mention cleanup and tidy worksites. Rebecca Schultz said the team made quick work of getting the old roof off and new one on and cleaning up as well, while Helen Hanson mentioned debris removed at the end of the Creswick job."
    },
    {
      "q": "Can Vicwest work around chimneys, verandahs and old roof details?",
      "a": "Yes, the replacement process includes custom flashings to penetrations, valleys, chimneys and verandahs. Older homes should be measured carefully because joins, additions and roof edges often decide the final flashing detail."
    },
    {
      "q": "Does Vicwest service my suburb?",
      "a": "Vicwest is based in Delacombe and works across Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick, Maryborough and towns within 100km of Ballarat, with project and review evidence in places including Wendouree, Alfredton, Hamilton, Highton, Bendigo and Williamstown. For broader locations, ask the team to confirm availability."
    },
    {
      "q": "Is Vicwest licensed?",
      "a": "The brief references licensed installers, but the VBA roof plumbing licence number still needs to be confirmed before final compliance copy is published. Ask Vicwest to include licence and insurance details with the quote or final site documentation."
    },
    {
      "q": "How do I get a roof replacement quote?",
      "a": "Call 0403 554 592 during weekday hours or use the roof replacement form with your name, phone, suburb, current roof type, photos, solar panel details, chimney details and any suspected asbestos concern. Photos help the team understand the roof before arranging the next step."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "accordion_aria_label": "Roof replacement frequently asked questions",
  "cta_label": "Still deciding? Call 0403 554 592",
  "cta_href": "tel:0403554592"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use accordions. Include compliance caution visibly for asbestos and licensing rather than hiding it in small print.

Block 10 · lead-form · variant replacement-quote-form

Capture a detailed roof replacement lead without forcing the visitor to the generic contact page.

① ASCII Wireframe

----------------------------------------
' H2: Get a roof replacement quote'
' subhead + phone CTA'
'
' [Name] [Phone]
' [Suburb] [Current roof type]
' [Photos upload]
' [Solar?] [Chimneys?] [Asbestos concern?]
' [Message]
' [Submit]'
----------------------------------------

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Get a roof replacement quote",
  "subhead": "Phone is the fastest path. If you prefer to send details first, include your suburb, current roof type, photos and any solar, chimney or asbestos concerns so Vicwest can understand the job before the next step.",
  "fields": [
    {
      "name": "name",
      "label": "Name",
      "placeholder": "Your name",
      "helper": "Who should Vicwest ask for?",
      "required": true
    },
    {
      "name": "phone",
      "label": "Phone",
      "placeholder": "0400 000 000",
      "helper": "Best number for a call back.",
      "required": true
    },
    {
      "name": "suburb",
      "label": "Suburb or town",
      "placeholder": "Ballarat, Wendouree, Creswick, Bendigo...",
      "helper": "Vicwest will confirm service availability for your location.",
      "required": true
    },
    {
      "name": "current_roof_type",
      "label": "Current roof type",
      "placeholder": "Tiles, iron, metal, asbestos cement, not sure",
      "helper": "A best guess is fine.",
      "required": true
    },
    {
      "name": "photos",
      "label": "Photos",
      "placeholder": "Upload roof photos if available",
      "helper": "Photos of the roof, leaks, rust, gutters, chimneys or access help the team assess the job.",
      "required": false
    },
    {
      "name": "solar_panels",
      "label": "Solar panels",
      "placeholder": "Yes, no, or not sure",
      "helper": "Solar may need separate coordination before roof work.",
      "required": false
    },
    {
      "name": "chimneys_penetrations",
      "label": "Chimneys or roof penetrations",
      "placeholder": "Chimney, skylight, flue, aerial, none",
      "helper": "These details affect flashing work.",
      "required": false
    },
    {
      "name": "suspected_asbestos",
      "label": "Suspected asbestos",
      "placeholder": "Yes, no, or not sure",
      "helper": "Older asbestos cement roofing needs compliant handling and quote confirmation.",
      "required": false
    },
    {
      "name": "message",
      "label": "What is happening with the roof?",
      "placeholder": "Leaks, rust, storm damage, ageing tiles, planned upgrade...",
      "helper": "Mention timing, access issues or anything you already know.",
      "required": false
    }
  ],
  "submit_label": "Send roof replacement details",
  "trust_list": [
    "Call 0403 554 592 for the fastest response",
    "10-year workmanship warranty on eligible roof replacements",
    "Colorbond and metal roofing across Ballarat and Western Victoria",
    "Old roof removal, battens, sarking, anticon, flashings and cleanup can be confirmed in the quote"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "phone_cta_label": "Call 0403 554 592",
  "phone_cta_href": "tel:0403554592",
  "success_message": "Thanks. Vicwest has your roof replacement details and will use them to understand the job before the next contact.",
  "privacy_note": "Your details are used to respond to this quote enquiry.",
  "form_aria_label": "Roof replacement quote form"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Anchor this block as #replacement-quote. Phone remains primary even though this is the full form.

Block 1 · hero · variant fullbleed-regional-map-photo

State Ballarat base and broad regional reach immediately.

① ASCII Wireframe

[full-bleed regional roof/map photo]
  'BALLARAT BASED'
  'Roofing Service Areas Across Ballarat and Western Victoria'
  'Subhead over dark scrim'
  [Call 0403 554 592] [Check my suburb]
  [Ballarat based] [Delacombe] [100km towns] [Selected Melbourne west]

② Layout Intent

③ Content (visitor-facing 文案)

{
  "eyebrow": "Ballarat based in Delacombe",
  "headline": "Roofing Service Areas Across Ballarat and Western Victoria",
  "subhead": "Vicwest Roofing assesses larger roof replacements, new roofs and metal roofing work across Ballarat, Geelong, Bendigo, towns within 100km of Ballarat, and selected Melbourne western suburbs.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Check my suburb",
  "secondary_cta_href": "#check-my-suburb",
  "proof_chips": [
    "Delacombe VIC 3356",
    "Western Victoria reach",
    "Towns within 100km of Ballarat",
    "Selected Melbourne western suburbs"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "primary_cta_aria": "Call Vicwest Roofing on 0403 554 592",
  "secondary_cta_aria": "Jump to the suburb check enquiry section",
  "image_alt": "Vicwest Roofing service area context from Delacombe across Western Victoria"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Use a real roof or regional map-context image. This hero should feel like a coverage page immediately, not a generic roofing service hero.

Block 2 · service-areas · variant region-cluster-directory

Organise all named suburbs and towns into scannable clusters.

① ASCII Wireframe

'Where Vicwest Roofing Works'
'intro copy'
[Ballarat + nearby]
  [Ballarat] [Delacombe] [Alfredton] [Wendouree] [Creswick]
[Western Victoria]
  [Bacchus Marsh] [Daylesford] [Castlemaine] ...
[Geelong + coast]
  [Geelong] [Highton] [Bellarine Peninsula] [Surf Coast]
[Melbourne west]
  [Williamstown] [Yarraville] [Seddon] [Altona]

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Check the Main Vicwest Roofing Service Areas",
  "intro": "Vicwest is based in Delacombe and works across Ballarat, Western Victoria and selected Melbourne western suburbs. Project suitability depends on roof scope, timing, site access, weather and crew scheduling, so the fastest way to confirm coverage is to send your suburb and project type.",
  "areas": [
    "Ballarat region: Ballarat, Delacombe, Alfredton, Wendouree, Lucas, Creswick, Gordon, Scarsdale",
    "Western Victoria towns: Bacchus Marsh, Daylesford, Castlemaine, Maryborough, Ararat, Stawell, Hamilton",
    "Geelong and coast: Geelong, Highton, Bellarine Peninsula, Surf Coast",
    "Bendigo area: Bendigo, Kangaroo Flat, Golden Square, Strathdale, Epsom",
    "Melbourne's western suburbs: Williamstown, Yarraville, Seddon, Altona",
    "Nearby regional work: towns within 100km of Ballarat are assessed for suitable roof replacement, new roof and metal roofing projects"
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "scope_note": "Not every small job can be scheduled in every town. Send the suburb, roof type and photos so Vicwest can confirm suitability.",
  "chip_aria_prefix": "Service area"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Render each string as a cluster with the label before the colon as the group heading and the town names as chips. Include the scope note below the chips.

Block 3 · case-study · variant location-proof-cards

Show that coverage claims are backed by real project or review locations.

① ASCII Wireframe

'Location proof from real work'
[Alfredton card] [Creswick card] [Wendouree card]
[Highton card]   [Bendigo card]  [Williamstown card]
[Hamilton review evidence card]
[View projects] [Roof replacements]

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Location Proof From Projects and Customer Evidence",
  "projects": [
    {
      "project_name": "Alfredton tile-to-Colorbond evidence",
      "location": "Alfredton",
      "scope": "Project evidence for a tile-to-Colorbond roof replacement in Monument.",
      "outcome": "Shows Ballarat-area replacement capability close to the Delacombe base.",
      "details": "Evidence type: project evidence. Link target: /projects or /roof-replacements."
    },
    {
      "project_name": "Creswick cottage roof evidence",
      "location": "Creswick",
      "scope": "Project and review evidence for an older cottage roof with heritage-style complexity.",
      "outcome": "Supports regional work around period homes, custom flashings and careful site handling.",
      "details": "Evidence type: project and review evidence. Link target: /projects."
    },
    {
      "project_name": "Wendouree tile-to-tin evidence",
      "location": "Wendouree",
      "scope": "Review evidence for a tile-to-tin roof conversion completed in two days.",
      "outcome": "Shows local Ballarat replacement work and fast turnaround on suitable jobs.",
      "details": "Evidence type: review evidence. Link target: /roof-replacements."
    },
    {
      "project_name": "Highton asbestos cement replacement evidence",
      "location": "Highton",
      "scope": "Project evidence for asbestos cement Super Six sheeting replaced with Colorbond metal roofing.",
      "outcome": "Shows Geelong-area capability where compliance, removal and clearance requirements need careful handling.",
      "details": "Evidence type: project evidence. Link target: /projects."
    },
    {
      "project_name": "Bendigo tile-to-Colorbond evidence",
      "location": "Bendigo",
      "scope": "Project evidence for a tile-to-Colorbond roof replacement.",
      "outcome": "Supports the Bendigo service-area claim with named project proof.",
      "details": "Evidence type: project evidence. Link target: /projects."
    },
    {
      "project_name": "Williamstown coastal roof evidence",
      "location": "Williamstown",
      "scope": "Project evidence for a tile-to-Colorbond roof built for coastal conditions.",
      "outcome": "Supports selected Melbourne western suburbs coverage with named location proof.",
      "details": "Evidence type: project evidence. Link target: /projects."
    },
    {
      "project_name": "Hamilton replacement review evidence",
      "location": "Hamilton",
      "scope": "Review evidence for two teams completing old roof removal, battens, sisal, new sheets, caps and flashings in one day.",
      "outcome": "Shows Vicwest has completed larger regional work beyond the immediate Ballarat area when scope and scheduling align.",
      "details": "Evidence type: review evidence. Link target: /projects or /contact."
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "card_label_project": "Project evidence",
  "card_label_review": "Review evidence",
  "projects_cta_label": "View project gallery",
  "projects_cta_href": "/projects",
  "service_cta_label": "See roof replacements",
  "service_cta_href": "/roof-replacements"
}

⑤ Images

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Cards should be labelled by evidence type so the page does not overstate every place as a full case study. Use real project thumbnails where available; otherwise use neutral map/location styling.

Block 4 · map-embed · variant delacombe-base-map

Anchor the business physically at Delacombe while showing regional context.

① ASCII Wireframe

'Delacombe base'
[map embed: Shed 3/31 Icon Dr]
Address: Shed 3/31 Icon Dr, Delacombe VIC 3356
Phone: 0403 554 592
Hours: Mon-Fri 8:00 AM-5:00 PM
Note: by appointment only

② Layout Intent

③ Content (visitor-facing 文案)

{
  "address": "Shed 3/31 Icon Dr, Delacombe VIC 3356 · by appointment only",
  "phone": "0403 554 592",
  "email": "info@vicwestroofing.com.au",
  "hours": [
    {
      "day": "Monday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Tuesday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Wednesday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Thursday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Friday",
      "time": "8:00 AM-5:00 PM"
    },
    {
      "day": "Saturday",
      "time": "Closed"
    },
    {
      "day": "Sunday",
      "time": "Closed"
    }
  ]
}

④ Microcopy (buttons / placeholders / aria / alt)

{
  "map_title": "Vicwest Roofing Delacombe base",
  "appointment_note": "By appointment only. Call before visiting the Delacombe address.",
  "directions_label": "Open directions",
  "directions_href": "https://www.google.com/maps/search/?api=1&query=Shed%203%2031%20Icon%20Dr%20Delacombe%20VIC%203356"
}

⑥ Source Refs (每条 fact 的来源)

⑦ Inference Flags (AI 推断 / 延伸)

⑧ Design Notes for Handoff (设计师参考 · 无颜色/字体)

Do not present this as a walk-in showroom. The map exists to ground the regional service area around Delacombe and Ballarat.

Block 5 · cta-band · variant check-my-suburb

Convert uncertain location visitors into phone or form enquiries.

① ASCII Wireframe

'Not sure if your suburb is covered?'
'Send suburb, roof type, project scope, photos or plans.'
[Call 0403 554 592] [Send suburb check]
Mini fields: [Suburb] [Project type] [Photos/plans upload]

② Layout Intent

③ Content (visitor-facing 文案)

{
  "headline": "Not Sure if Vicwest Covers Your Suburb?",
  "subhead": "Call 0403 554 592 or send your suburb, roof type, project scope and any photos or plans. Vicwest will confirm whether the job suits current scheduling, access and regional coverage.",
  "primary_cta_label": "Call 0403 554 592",
  "primary_cta_href": "tel:0403554592",
  "secondary_cta_label": "Send a suburb check",
  "secondary_cta_href": "/contact?intent=service-area-check"
}